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Posts Tagged ‘Cheryl Tiegs’

East Coast Media Figures Reveal Favorite LA Haunts

New York freelance writer and journalist Jeryl Brunner recently book ended her fall 2011 release My City, My New York with a west coast-focused second tome. Among the many fun little snippets in My City, My Los Angeles are various excerpts from NYC media boldface.

The very first passage in the book comes from Nicholas Kristof, who reminisces about meeting his wife in LA back in 1986 and enjoying the benefits of being done by east-coast-deadline time. Others who shared with Brunner their favorite corners of Lalaland include Fred Armisen, Cheryl Tiegs and the bi-coastal Piers Morgan:

“My favorite place in LA is Manhattan Beach… it reminds me of a British seaside resort…”

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CNBC Gets A Peek Inside SI‘s Swimsuit Issue

bar-refaeli-sports-illustrated.jpgEver wonder how the most profitable single-issue magazine in the world comes together?

With its one-hour special next month, “Business Model: Inside The Sports Illustrated Swimsuit Issue,” CNBC will show you just how Sports Illustrated creates the one issue a year that last year generated seven percent of Time Inc. News Group’s annual revenue.

CNBC’s sports business reporter Darren Rovell got the highly coveted job of introducing viewers to the Swimsuit Issue’s six tropical photo shoot locations and 18 models wearing next to nothing. The documentary also looks at the history of the issue, which debuted in 1964, and caught up with famous models who once graced its pages, including Cheryl Tiegs, Carol Alt and Kathy Ireland.

Explains CNBC:

“The one-hour documentary looks at the history and unparalleled success of the Sports Illustrated Swimsuit Issue, which continues to print its own profits even amid an economic downturn and a troubled period for the publishing industry. The issue…has become over the years a billion dollar multi-platform empire that Fortune 500 companies clamor to be associated with. Rovell interviews executives with Miller Lite and Pepsi about being part of what’s been dubbed ‘the print Super Bowl of advertising.’”

The special will air on February 9 at 9 p.m.

Previously: SI Swimsuit Edition Proves To Be Fat Cash Cow