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Today on the media- bistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Chip O’Brien from BookSwim, an online service for renting books — like Netflix for books.

The company, which started in early 2007, provides a service for people who can’t find a broad selection of books near their homes, or are too busy to go to a library during its operating hours. “Most people have felt…the difficulty of getting out to a library or book store, or getting the best-sellers with their $27.95 retail or on a waiting list for three, four months at a time at the library,” he said. “So people are automatically intrigued and I hear a lot of people saying, ‘This is a great idea, I can’t wait to get started.’”

They also discussed some trends in the publishing industry, including Sarah Palin‘s memoir being published in hardcover weeks before the e-book is available. The book will be available through Bookswim when it’s published in hardcover on November 17.

Also discussed: e-books and their consequences on the publishing industry. “I suppose we’re going to have to find a new model for the way we value books, the way we price them,” O’Brien said.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.