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Posts Tagged ‘Chris O’Brien’

Internet Takes Some of the Show Out of CES Show-and-Tell

The Consumer Electronics Show (CES), set to temporarily swell the Las Vegas downtown populace by 25% January 8 through 11, is no longer your grandfather’s CES. Heck, it’s not even your father’s CES.

Take Microsoft. In 2001, they used CES to unveil Xbox; this week, they have no booth on the convention show floor and are not participating in any keynote addresses.* Although a staggering 20,000 new products are still expected to be unveiled, including an 85-inch ultra-high-definition TV from Samsung, the reason for the new M.O. is pretty much universally acknowledged. Per a preview piece by LA Times writers Andrea Chang and Chris O’Brien:

Groundbreaking products are rarely launched at the show anymore because of the 24-hour news cycle of the Internet, which makes it easy for companies to promote whatever they want, whenever they want.

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6 Huge Mistakes Journalists Make in Social Media

No. 3? You don’t have a plan.

Whether you’re looking to increase followers, drive clicks back to your website, or just get people buzzing about your stories, you need to have a plan for any social media platform you join. A good strategy will help you avoid wasting resources or, worse, breaking your company’s social media policy.

Chris O’Brien, business and technology columnist at the San Jose Mercury News, said his paper’s policy “is like a one-page, basic ‘use your head’ philosophy.” Don’t appear to be biased if you are a beat reporter. “Keep in mind that you are representing the organization out there,” he explained.

Are you using social media wisely? Find out in The Biggest Mistakes Journalists Make in Social Media.

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Chris O’Brien: Old Media Business Model Is Dying

authwidget_cobrien.jpgWe’ve been accused of being a bit morbid lately, too quick to write Old Media’s obit. So, today, we’ll let someone else do it.

San Jose Mercury News reporter Chris O’Brien opines that, for all newspapers’ “innovation,” nobody is going to get anywhere until this industry changes its business model (in other words, finds a damn business model).

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