Cityfile, the Remy Stern brainchild launched last July, which aims to keep track of notable New Yorkers, appears to be getting in on the media futures game, also. In an unsigned “exclusive” post Cityfile looks at some numbers and wonders whether Conde Nast’s business title Portfolio is on the rocks.
Since its debut in 2007, Portfolio has struggled to gain subscribers and advertisers, fired editors and hired new ones, changed its cover strategy, and emerged as the perpetual train wreck that media obsessives can’t get enough of. But now we hear things are worse than ever.
Why suddenly worse now, you ask?