Nikki Finke has never been interested in winning a popularity contest. Be that as it may, fellow journalists and many others are absolutely livid at her Deadline.com coverage of the Aurora, CO tragedy.

In an early morning update to her rolling post about TDKR box office returns, Finke wrote: “It is a very real possibility this terrifying tragedy may affect The Dark Knight Rises opening box office today and this weekend.” She  may not have immediately realized at around 3 a.m. PT how offensively this would read, but she and-or her nighttime editor should have – upon review – understood the inherent crassness of such a comment and deleted. [Editor's note: As we were writing this item, that portion of the TDKR box office update appears to have been removed.]

Then there’s Finke’s second item this morning about being tipped and alerting Warner Bros. to the suddenly disastrous pairing with TDKR of a trailer for the upcoming Sean Penn period drama Gangster Squad. At the very end of the trailer, the bad guys shoot up a movie theater.

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