Condé Nast Entertainment (CNE) is attempting to build out its digital verticals by partnering with Internet sensations. The company has announced a “lead contributor” program, and it starts with YouTube/Instagram/Twitter darling Kandee Johnson.
Johnson will become lead beauty contributor for CNE, and CNE will help Johnson with content creation, distribution and media sales. Johnson’s videos will now appear on CNE’s video hub The Scene, across CNE brands and more. CNE will also develop potential TV and movie projects with Johnson.
We’re assuming that Condé is compensating Johnson, but we’ve reached out to the company just to confirm.
Johnson is the first of a variety of lead contributors that CNE plans to announce over the next few months.