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Posts Tagged ‘Cosmo’

Senator Scott Brown Disses Kate White and Cosmo

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Now that Scott Brown is a big-time politician, you’d think he’d give a shout-out to the folks who first introduced him to the national stage — Cosmopolitan.

Way back in 1982 when the Massachusetts senator was just a lowly law student (and rocking a mean set of washboard abs if we must say so ourselves), he was plucked out of obscurity by the mag and crowned “America’s Sexiest Man.”

But it seems Brown has forgotten all about the little people. “I emailed him and asked him to come to our fun, fearless male event and I never heard back,” editor-in-chief Kate White told us during our Media Beat interview. “I just wanted to email back and go, ‘You know, Scott we got naked together, and you’re not calling me back? Come on!’”

Tune in April 5 to watch our full Media Beat interview with Kate White and head over to eBookNewser to find out the publication’s plans for the iPad.

Oh, you just wanna see what the senator looks like naked? Naughty, naughty.

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News Corp. Earnings|Hybrid Companies Of The Future|Inc. Goes Virtual|Julia Allison|Conan O’Brien|David Brown Dies|Oprah

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paidContent: News Corp. reported its second quarter earnings this afternoon, reporting a profit for the quarter and increases in most of its divisions, including — amazingly — the newspaper business, which saw a 29.5 percent gain.

Nieman Lab: According to this survey, hybrid media companies are the wave of the future.

MediaJobsDaily A new way for media companies to save money: ditch the office. Inc. magazine is trying a virtual office experiment this month.

MainStreet: Julia Allison says she’s a journalist, compares herself to Bob Woodward.

TMZ: Conan O’Brien plans to pay severance for some of his axed employees out of his own pocket.

Los Angeles Times: David Brown, former journalist, producer and husband of Cosmo editrix Helen Gurley-Brown, has died.

New York Times: Oprah Winfrey will star in a reality show about the end of her talk show once her cable net, OWN, debuts.

Fearlessly Launching A Womens’ Mag In Tough Times

headshot-RG.jpgEven a recession can’t stop an entrepreneur from launching a magazine. Just ask Rachelle Gauthier, the brains behind newly launched online women’s magazine Vain.

Gauthier came up with the concept for Vain about a year and a half ago, just as the economy was starting to become a real cause for concern. “I was picking up a bunch of magazines — like O, Essence and Cosmo — and I realized that even after reading all these magazines front to back I still felt unfulfilled,” she said of her reasons for developing Vain. “Where were the real women who were doing important things who weren’t celebrities?”

An industry vet herself, Gauthier assembled a ten-person team of magazine professionals who were willing to donate their time to help make her vision a reality. She pumped over $10,000 of her own money into the project and enlisted the help of the Wise Group, an custom communications company based in Ohio, who handle design and production for Vain.

Vain is really speaking to the average woman,” Gauthier explained. “It celebrates the uncelebrated girl, but it also has celebrities, and it’s a real service magazine. I was able to assemble a really great team but I couldn’t believe that so many people wanted to try something so new…I let everyone know from the beginning that it was a pure passion project. Editors, writers and photographers, they all offered to work for free.”

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Thinking Different Helps Hearst Survive

hearst.pngHearst may be no stranger to layoffs but The New York Times insists the company is doing well due to unique initiatives, like not putting all of its magazines’ content online for free, upping newsstand prices and increasing book sizes instead of shrinking them. (But as Sunday’s article mentions, Hearst is part of a private company so its exact revenue figures are unknown.)

Although all of these moves seem contrary to currently held beliefs in the magazine industry, they’re working for Hearst, the company argues. In today’s economic climate, as media companies struggle to find a digital pay wall structure that will work towards keeping them profitable, it’s refreshing to see a company trying to solve its problems in different, and successful, ways.

“I want 1.6 million women to go to the newsstand every month to buy Cosmo, and they do,” Hearst president Cathie Black told the Times. “We don’t want that genie out of the bottle. I don’t have any interest in challenging that economic model.”

Two Hearst executives, senior vice president and general manager of Digital Media Chuck Cordray and Tom Smith, senior director of Digital Media/IT, will be at Mediabistro Circus tomorrow. We’ll keep you posted about what they say about the future of Hearst and magazine journalism.

Morning Media Menu: December 16

mornmm.gifToday on Morning Media Menu — our newly-launched audio podcast based around the mediabistro.com Morning Newsfeed and mediabistro.com blog network — we discuss Jay Carney‘s move from Time to Biden, Scarlett Johansson‘s mis-quotes in Cosmo UK, and The Media is Dying. Also, we have our first ever caller and Webchat.

FBLA Photographed With Jessica Alba

jalb.jpegOK, not really. But the current issue of Cosmo features a pic of Jessica Alba on the cover … and a shot of our own Guest Blogger, Chris Gardner inside.

Gardner is Cosmo’s Celeb Gossip Blogger, and the mag ran a little house ad/blurb declaring Gardner a “celeb know-it-all.”

Gardner writes the blog five days a week for Cosmo, a diet too rich in Britney Spears for the rest of us Fishies. But he balances is it out with a nice helping of gay: Keep your eyes open for his upcoming piece in the Advocate about a gays-only PR firm.

Good stuff, Chris!