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Posts Tagged ‘Cotton Delo’

Ad Age Adds Second San Francisco Staffer

First, you find a bureau chief. Then – if you’re lucky and work for a media outlet that still has money in the bank – you go beyond the freelance-stringer frontier and give that bureau chief some full-time local assistance.

Such is the case with Ad Age’s San Francisco operation. After installing Cotton Delo as Bay Area bureau chief, the media publication will add, post-Memorial Day weekend, Tim Peterson (pictured), a journalist plucked from competitor Adweek. Via this morning’s announcement:

It’s been a while since Ad Age has had more than one edit staffer in the Bay Area and we think now’s a good time to crank up our coverage there…

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Ad Age Names San Francisco Bureau Chief

Ad Age has named Cotton Delo its San Francisco bureau chief. Delo has been with Ad Age since August of last year, working as a digital reporter. Prior to her time at Ad Age she was northeast regional editor of AOL’s City’s Best for one year.

“As head of Ad Age’s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture-capital firms,” writes Michael Learmonth, Ad Age’s digital editor. “She will, to put it in old-fashioned journalism terms, ‘follow the money,’ which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.”

Delo’s appointment is effective immediately.

Advertising Age Appoints San Francisco Bureau Chief

Big announcement this morning from Advertising Age digital editor Michael Learmonth. The Chicago-founded, New York based publication has added a San Francisco bureau chief, Cotton Delo.

She will be based out of the Crain’s newsroom in the Hearst Building and have a couple of weeks to get settled before the magazine’s Digital Conference in San Francisco September 20. Delo gets the bump just a year after starting out with Ad Age covering the social media beat:

As head of Ad Age‘s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture capital firms. She will, to put it in old-fashioned journalism terms, “follow the money,” which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.

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