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Posts Tagged ‘Craig Newmark’

PRWeek EIC: Social Media’s Influence ‘Terrifying, But Ultimately Edifying’

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PRWeek EIC Keith O’Brien discusses customer service and branding at mediabistro.com’s Social Media Panel.

Here’s something to think about next time a customer service line puts you on hold: Online networking is quickly making happy customers a top priority for media companies. Tuesday night’s mediabistro.com panel discussion “The Customer is the Company” brought together top editors and executives at downtown Manhattan’s Tribeca Cinemas Gallery to talk about how tools like Facebook, Twitter, and MySpace have shifted the power of branding from advertisers to customers.

“Customers have the most impact on a company’s brand,” said Thor Muller, CEO of the customer soapbox GetSatisfaction.com. Craigslist founder Craig Newmark agreed, adding that monitoring customer satisfaction not only gives a firm valuable intelligence, but also creates brand loyalty. As Wired contributing editor Jeff Howe put it, “There’s a lot of goodwill that can be bought very cheaply” by being nice to customers.

When it comes to customer opinion shaping brand perception, “it’s always been happening, but you just didn’t know about it,” moderator and PRWeek editor-in-chief Keith O’Brien told FBNY at the post-panel reception. The shift of control that comes with the rise of social media and the communication channels it affords, has been “terrifying, but ultimately edifying,” he said. “Smart companies will tie it into their business.”

So who’s benefiting from service with a virtual smile? Video interviews after the jump.

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Can’t Get No Customer Satisfaction? Learn How

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“Newspapers, magazines, and editors ignore crowdsourcing at their own peril,” Wired‘s Jeff Howe told mediabistro.com in a recent interview. “From the perspective of a journalist, the crowd is a threat. From the perspective of publishers and editors the crowd is also a threat, but it’s also a tremendous opportunity.”

So what does that mean for companies trying to prevail in a down economy? It means the customer is always right — now more than ever! Social media is rapidly changing the way companies operate, so now’s the time to learn how you can harness the power of the crowd to stay ahead. Tonight, check out mediabistro.com’s social media panel, The Customer is the Company: How Social Media is Changing Business, at the Tribeca Cinemas Theater. Our panel of experts will discuss how to use community and crowdsourcing to your benefit. Speakers include Craiglist founder Craig Newmark, PR Week editor-in-chief Keith O’Brien, Zappos CEO Tony Hsieh, Get Satisfaction CEO Thor Muller, Fast Company‘s Lynne D. Johnson, FreshBooks’ Saul Colt, and Wired contributing editor Jeff Howe.

This event is sold out in the main theater, but you can still join us for the simulcast in the bar, where the talk will be streamed in real time. And don’t forget to mix and mingle with the panelists after the discussion!

LAT’s Interview with Craig Newmark of Craigslist

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Craig Newmark, founder of Craigslist got interviewed about the future of journalism in the LA Times. Let’s not forget that newspapers are struggling in part because of the ad revenue lost to Craigslist. Not that we don’t love the list…because we do.

Here’s part of the interview after Huffington Post is mentioned:

Jon Healey: That’s a great business model too — you don’t pay your writers.

Newmark: There is that, and I am one of them. But we’ll see, then, looser, weaker networks of talented writers who maybe wind up being some of your natural allies who may feed into your organization or similar. But networking is going to be probably the biggest critical success factor, as we used to say at IBM, and right not it’s the size of your network that may determine success in large part. And you will be, you know, involving amateur writers, since some of them will provide some really useful stuff to you and help out.

I would like to see networks of fact-checkers, but I don’t know if that’s exciting or sexy enough for people to do. In my fantasy life, we would see fact-checking becoming a new, distinct, big profession, but that’s probably just my fantasy life since I can’t see people paying people to do full-time fact-checking, at least in substantial numbers.

Healey: We have at least two full-time blogs in L.A. devoted to fact-checking the L.A. Times on a daily basis.

Okay, LAObserved is one. What’s the other one? Patterico?

Craig Newmark Subscribes to The New York Times for the First Time

34142gg763.jpgCraig Newmark of Craigslist is over at that LA Times talking about the only thing any media people are talking about these days: the future of newspapers and whether there is one. Newmark seems to hew to the increasingly popular school of thought that the future of newspapers is local. But he also revealed this little interesting tidbit: he recently became a first-time subscriber to the New York Times! Apparently it all had to do with a mysterious woman named Wendy.

And basically, what I’m hearing from them is, and what I’m seeing too — I was on a panel with Dean Singleton — what people seem to want are a few sources of national news overall and then a lot of very local stuff, because now and then we do care about really big issues, and that’s important, and for that reason people do want national newspapers in some form. And that’s why I recently, for the first time ever, subscribed to the New York Times. If you’re ever talking to Arthur Sulzberger, tell him you’ve heard about the mysterious Wendy who convinced me to subscribe to the Times. It’s a running joke.

Craig Newmark Hearts Fishbowl, Fishbowl Hearts Him Back

Craig Newmark tells CNN that when it comes to online reading he “checks out the Fishbowl sites.” Hi Craig! We are also big fans — we have Craigslist to thank for our apartment, desk, kitchen table, and DNC accommodations, the list goes on.

Embedded video from CNN Video

Craig From Craigslist Says He Checks Out ‘The Fishbowl Sites’

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No way! Craig Newmark of Craigslist knows we exist?! Or if not ‘we’ of Fishbowl LA…the other Fishbowl sites. You know the ones on the other coast…the ones that think they are so cool just because they wake up WAY before we do. Whatevs.

Looking for a Journalism Job on Craigslist? Try Working for Craig

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Our sister site FBNY called our attention to this NYT piece about Craig Newmark, the “Craig” of Craigslist who is dismissing the accusation that he single-handedly destroyed newspapers but is — funny enough — financing investigative journalism.

In the face of this expansion, Mr. Newmark is becoming more of a public figure, capitalizing on his success to promote causes that include supporting the Barack Obama campaign and financing investigative journalism — not, he insists, to compensate for any damage Craigslist has done to the newspaper business, which he calls “an urban myth.”

Newmark has donated up to $20,000 to various journo organizations including factcheck.org, sunlightfoundation.com and publicintegrity.org. In case you’re looking. And let’s face it, you are.

Craigslist Revenue Up From $55M to $81M in ’08

Newspapers, consider your lunch eaten, and your ass kicked by the big bad online bully for dessert: Online classifieds hub Craigslist will enjoy an estimated $81 million in revenue this year, up from an estimated $55 million in 2007, according to a report released this morning by interactive classified advertising consulting firm Classified Intelligence LLC.

Let’s see the latest figures on how online impresario Craig Newmark is putting the rest of the media world to shame, according to Classy Intel:

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Speaking of: How to Start a Media Company

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At parties and events, some entrepreneurial journalists (is that an oxymoron or what?) have started to ask “How do you start a media company?” and I’ve even considered writing a book on the subject. But, in the meantime, if you want my thoughts (and the insights of Arianna Huffington, Craig Newmark and a few other luminaries), you can attend this Media Talk on November 7th at 6:30 pm..

Since David Carr is the moderator, I’m sure it’ll be a bunch of softball questions, too :)
Details after the jump.

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Robbed At The Mirror Awards

logo_mirror_awards.gifAndersen, Auletta, Kurtz also shut out

The first annual Mirror Awards were presented at a Meredith Vieira-hosted luncheon today at the W hotel in Midtown, and our mediabistro.com mothership — a finalist in the media information services category — lost to HealthNewsReview.org. In other words, we were robbed.

Still, we weren’t the only overwhelming favorite among the 23 finalists to go home empty-handed. New York Times media man David Carr won for best column, upsetting his former boss Kurt Andersen (“Kurt plucked me off a turnip truck when I got to New York”) and Washington Post media guy Howard Kurtz, who was 0-for-2. Kurtz’s CNN show, Reliable Sources, lost to the American Journalism Review for overall excellence.

The New Yorker‘s Ken Auletta, praised for his profile of CNN’s Lou Dobbs, watched the best article award go to New York magazine’s Phillip Weiss for his profile of Craig Newmark, craigslist’s lovable nerd.

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