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GOOD magazine is ramping up their digital branch, with the addition of Craig Shapiro. Shapiro had his own publicist send out the press release, catching the magazine’s reps. a tich off guard. The new endeavor will focus on extending the online presence of the film and magazine groups and create original programming.

Shapiro comes to GOOD from Helio, where he led content strategy and acquisition efforts. Prior to Helio, he served as Vice President at Proteus, a leading developer and publisher of web and mobile content. At Proteus, he spearheaded development of an exclusive partnership with ABC Television to launch their direct-to-consumer mobile portal.