Way back in November, Slate chairman and editor-in-chief Jacob Weisberg told us about the three ladies that would be helming his newest spin-off venture, online women’s magazine Double X.
Today the co-editors, Emily Bazelon, Meghan O’Rourke and Hanna Rosin, managing editor Jessica Grose (previously from Gawker female-centric blog Jezebel) and publisher Peggy White, formerly Yahoo! Finance’s GM, finally unveiled Double X.
Double X has maintained the XX Factor blog, first launched on Slate in fall 2007. The success of the women’s blog — which was founded by the three editors-in-chief of Double X — spurred the development of the full-fledged online magazine and will be in the middle of the new site’s homepage.
The ambitious site will feature photos, videos and quotes “of the day,” in addition to sections about what women are thinking about right now: work and business (called “On-Ramp”) and children and family (“XXtra Small”). Double X will also host two blogs, Nick’s Dream House, which will talk about decorating on a budget, and the Oyster’s Garter, about biology and the ocean. And, it will include a women’s interest Google news feed and content from ABCNews.com.
“There’s no web site out there like Double X,” O’Rourke said in a press release about Double X’s launch. “We’ll be thoughtful without being earnest, funny without being snarky. We’ll offer a feminist viewpoint without restricting ourselves to any sort of party line. And it will be the kind of conversation men will want to eavesdrop on.”
Full release after the jump