As Rainey points out, the former Apple co-founder and CEO had a rocky relationship to say the very least with the media:
Conventional wisdom will vindicate Jobs’ media strategy. His products sold. His company grew to one of the biggest in the world. And reporters waited desperately for morsels about the slightest reconfiguration of the iPhone, iPod or MacBook. But because Jobs’ command and control paradigm worked at Apple doesn’t mean he was always right, or that his methods could be duplicated by lesser figures.
The tactics also created a perverse climate of breathless, under-informed speculation every time an Apple pod, pad or book was due for a launch or modification — which was essentially all the time. Addition of a data port on one device could draw oohs and ahhs in multiple stories..