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Posts Tagged ‘Daniel Dienst’

Amid Cuts, Martha Stewart Names Head of Ad Sales

amyAt least one person at Martha Stewart Living Omnimedia is happy this week. One day after about 100 staffers were dropped, MSLO has named Amy Wilkins (pictured) head of advertising, sales and marketing. Wilkins has been with MSLO since 2007, most recently serving as senior VP and publisher of Martha Stewart Weddings.

In a statement obtained by Ad Age, MSLO’s CEO, Daniel Dienst, said Wilkins was “smart, driven, focused and entrepreneurial with a keen eye for understanding what our partners are looking for in terms of reaching our loyal audiences.”

Wilkins is now MSLO’s top ad sales executive.

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Martha Stewart Living Publisher, Managing Editor, Among MSLO Fired Staff

305px-Martha_Stewart_Living_Omnimedia_Logo.svgMartha Stewart Living’s publisher and managing editor were among those fired during Martha Stewart Living Omnimedia’s massive firing spree. Yesterday Martha Stewart was feeling in the holiday spirit, so she, along with MSLO’s CEO, Daniel Dienstgave 100 staffers a DIY project — find a new job.

The New York Post reports that among the cuts were Martha Stewart Living’s Peter Medwid (publisher) and Carl Germann (managing editor); Laura Petasnick, VP of integrated sales; Daniel Taitz, executive VP and chief administrative officer; and Jess Hollander, head of digital sales.

The firings come amid grumblings that Stewart isn’t doing anything to help the struggling company.

Just last year, Stewart received over $1 million in reimbursements from MSLO for things like personal assistant costs, security and a weekend driver. “She still runs the company as if it was the 1990s,” one former MSLO staffer told the Post.

Martha Stewart to Cut 100 Staffers

Screen Shot 2013-12-12 at 11.27.47 AMJust in time for the holidays, Martha Stewart is firing about 100 staffers. The New York Post reports that a majority of the cuts will come from Martha Stewart Living.

The downsizing will impact about 25 percent of Martha Stewart Living Omnimedia’s workforce. It’s the first major move by the company’s relatively new CEO, Daniel Dienst. So if you work there, and were planning on getting him or Stewart a present, perhaps a better idea would be donating money in their names to The Human Fund.

The pink slips are expected to be handed out today. Good luck everyone.