At one end of the Budweiser advertising spectrum are the millions spent each winter on fancy Super Bowl ads. At the other, evidently, is Denzel Washington’s new drama Flight.

Per a report by AP entertainment reporter Anthony McCartney, Anheuser-Busch never explicitly authorized the inclusion of the brand in the Paramount Pictures release. What’s more, the studio is likely well within its anti-product placement rights via a scene showing Captain Whip Whitaker enjoying one in the cockpit:

Trademark laws “don’t exist to give companies the right to control and censor movies and TV shows that might happen to include real-world items,” said Daniel Nazer, a resident fellow at Stanford Law School’s Fair Use Project. “It is the case that often filmmakers get paid by companies to include their products. I think that’s sort of led to a culture where they expect they’ll have control. That’s not a right the trademark law gives them.”

Read more