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Disney Launches Online Movie Service Linked to iTunes (WSJ / Digits)
Tuesday, Disney debuted Disney Movies Anywhere, an app for purchasing movies and storing them in the cloud that is tightly integrated with Apple’s iTunes Store. EW / Inside Movies The multiplatform movie streaming service is available for iPad, iPhone, iPod touch and the Web and lets people purchase and watch more than 400 titles from Disney, Pixar and Marvel. The launch coincided with the digital release of the company’s latest hit, Frozen, three weeks before its planned release on DVD and Blu-Ray. TechCrunch Parents can use MPAA ratings to control the movies that are accessible on a device level. The app also allows movies to be either streamed or downloaded, and users can use the app to find new movies and content. The Verge Disney is offering many incentives for customers to try the service: For a limited time, the company will give a free digital copy of The Incredibles to anyone who activates the app and links it with their iTunes account. Those who have special DVDs and Blu-Rays of Disney, Pixar and Marvel movies can also use a code on the packaging to get a digital copy of those films.