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Posts Tagged ‘David Carey’

HGTV Magazine is a Hit

When FishbowlNY first heard of HGTV Magazine, we thought it wouldn’t do well because the economy is in the toilet and the world didn’t another magazine telling everyone about things that they should buy. Turns out we underestimated the desire some people had to read about finding the best lamp for their money.

According to the New York Post, HGTV Magazine’s launch last month went so well that Hearst had to print an extra 135,000 copies. Not only that, Hearst has already received over 200,000 subscription requests, even though HGTV Magazine isn’t a permanent title yet. David Carey — President of Hearst Magazines — is obviously pleased, especially since he predicted the magazine’s success back in October.

The next issue of HGTV Magazine comes out in January, and Carey says that Hearst will evaluate what the next steps are then. The initial reaction has been positive, so expect HGTV Magazine to become a staple. Hopefully that means no one will ever have to experience anxiety over purchasing a lighting fixture again.

Tablet’s Future Excites Publishers

David Carey and Bob Sauerberg, the Presidents of Hearst Magazines and Condé Nast, respectively, are excited about tablets. And not because the devices allow them to watch their favorite Lady Gaga video or update their Tumblrs with inspirational quotes that annoy their followers.

Carey and Sauerberg are excited about tablets because of what lies ahead — heaps of money. Yesterday, while speaking at a magazine conference, the two men said that they expect tablets to provide significant revenue streams in the near future.

According to WWD, Carey said that Hearst should hit the $10 million mark from e-subscripitions as soon as next summer, while Sauerberg said Condé’s print and digital bundles will provide a $15 million revenue boost.

Not a bad start for companies that are just starting to figure out tablets and how readers interact with them.

David Carey: HGTV Magazine ‘The Most Recent Example of Our Strong Commitment to The Future’

FishbowlNY mentioned last week that we weren’t quite sure what to make of Hearst launching HGTV Magazine in such a bad economy, but David Carey, President of Hearst Magazines, knows exactly what he thinks: He loves it. In a memo to staffers obtained by Poynter, Carey says tomorrow’s launch represents the Hearst way:

Of course we hope that HGTV Magazine goes smoothly from test to launch, but the very fact that we’re creating yet another new product, based on a very smart concept, is significant. It is a testament to our conviction that every sector, every corner of the magazine industry, and every part of our company, is ripe for fresh thinking. Our philosophy that risk is necessary for both growth and continued success remains one of our core beliefs.

Maybe HGTV Magazine will work, but we’re still skeptical. It doesn’t seem likely that people will want to buy yet another magazine that tells people what to buy. But you never can be sure, and Carey obviously knows that. Hell, Ben Stiller is popular and that doesn’t make any sense, so why can’t a new magazine work?

To read Carey’s full memo, click here.

Bob Schieffer, Carl Bernstein and The Shopaholic Squadron

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It was a tasty mix of media mavens and fab fashionistas at Michael’s today as the town car set dined and dished before jetting off to their summer cottages. While Rupert Murdoch was still topic A for plenty of regulars, talk of the stalemate over the debt ceiling appeared to be on plenty of folks’ minds, too. “I’ve got clients who are on the brink of spending some serious money,” one stylista told me. “I’m praying I can get the deals signed and sealed before something happens to scare them away.” We’ve got our fingers crossed.

I was joined today by Jaqui Lividini whose company, Lividini & Co. specializes in brand development for fashion and lifestyle companies. Having spent two decades at Saks Fifth Avenue — when she left to start her own firm, she was senior vice president of fashion merchandising and communications –  Jaqui now works with an impressive roster of fab fashionistas, including fine jewelry designer Monica Rich Kosann, silversmith Georg Jensen and lingerie designer Josie Natori who, says Jaqui, has transformed her business into a “lifestyle brand” with a new East-West inspired home accents line and a lower-priced intimate apparel collection for Target due in October. Jaqui’s company also counsels a long list of retailers, like Scoop and my personal favorite, Lord & Taylor.

Richard Baker, CEO of the Hudson’s Bay Trading Company, which owns and operates Lord & Taylor, brought Jaqui on board six years ago when the store began its transformation from a staid, somewhat traditional specialty retailer into the go-to, chic shopping emporium it is today. “What [CEO] Brendan Hoffman and  the whole team at Lord & Taylor have done is fantastic,” says Jaqui. And rev up those credit cards — Jaqui reports the Westchester store (the most profitable location in the chain) is adding home to its offerings, plus two new locations are planned for New Jersey. Ready, set, shop!

1.  Joel Chase and a table full of suited up movers and shakers.

2. Cosmo editrix Kate White (loved those sky high sandals!) and Estee Lauder’s Marisa Thalberg.

3. ‘Mayor’ Joe Armstrong with Carl Bernstein, who told me he’s hot on Rupert Murdoch‘s trail for The Daily Beast and Newsweek. The intrepid journo, who knows a thing or two about covering wire tapping stories, says the story of Murdoch’s imploding media empire is “complicated.” He also told me he’s not as sure as some other media watchers seem to be about Murdoch’s eventual ouster as chairman of his company. “It’s more about him being able to put one of his kids in there,” Carl told me. We’ll be reading your future dispatches from the front lines with interest.

4. The Early Show: Face the Nation’s Bob Schieffer with his lovely wife Pat

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Matt Lauer, Harold Ford Jr. & Neil Sedaka

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— DIANE CLEHANE

If the scene at Michael’s today is any indication, summer vacations are so 2010. The place was full of magazine honchos (the cafeteria at Hearst must have been empty), media mavens (Does Jason Binn ever sleep?) and bold face names who were all working the room like nobody’s business. I knew this group meant business when the chatter rose to such a decibel-splitting level that I could barely hear what my lunch dates were saying. So forget about playing hooky this week because the weather is so good, get to work on making that next big deal happen!

When I arrived a little before noon today I got a chance to catch up with Harold Ford Jr. I asked the former congressman, now MSNBC analyst, what he thought of the contentious negotiations between President Obama and the Republicans on raising the debt ceiling. Will the two sides reach an agreement before the August deadline? “They’ll strike an 11th hour deal,” Harold told me. “They have to.” Harold thinks the president is “acting responsibly” while the freshman Republicans are “playing with fire.” His solution: “If I were advising the president, I’d say get out on a ten-city tour and talk to people and explain (in his plan) there would be no new taxes until the end of 2012.” When it comes to raising taxes, Harold espouses raising the tax threshold for individuals and households. Eat your peas, indeed.

I was joined today by Redbook’s editor-in-chief Jill Herzig and Hearst PR director Alexandra Carlin and we had a lively conversation that ranged from raising kids to keeping up (literally) with the Kardashians. Jill just celebrated her first anniversary at Redbook in May and has made some savvy tweaks to Hearst’s magazine for smart, style-conscious women who juggle work and family. The biggest change? A shift in tone from “commiserating to celebrating” life in all its glorious, modern day chaos. “We love it when we hear about that from our cover celebrities. Brooke Burke was very honest about it recently. She said balance doesn’t exist. It’s just life.” In the new August issue, Jada Pinkett Smith gives some very frank — and emotional — answers about raising a family of budding superstars, her “excruciating” choices and how she wouldn’t have it any other way. Who wouldn’t want to go home to Will Smith?

Speaking of celebs, Jill gave me the rundown on which cover gals have scored on the newsstand this year. The big winners were the multiple covers featuring reality/competition show queens Bethenny Frankel, Allison Sweeney and Padma Lakshmi, and the issue featuring country star Miranda Lambert right before she married Blake Shelton. The top seller? The May issue which featured the women of the Kardashian clan clad all in white. Jill tells me ‘momager’ Kris earned her complete respect by rounding up her daughters and arriving early for a 6 am call to the set. “They were incredibly professional and all genuinely seemed to enjoy each other. They were just lovely.”

Here’s a rundown on today’s crowd:

1. Niche Media’s Jason Binn (Loved the seersucker suit!) presiding over a table of young bucks.

2. Producer Francine LeFrak and some well-heeled pals.

3. Cosmo‘s publisher Donna Lagani and Hollywoodlife.com’s Bonnie Fuller. A little birdie told me that Bonnie and Fidelis Global’s Gerry Byrne moved their monthly ‘Influencer’ luncheon from Tuesday to Wednesday this month because Jay Penske, whose company Mail.com Media owns Hollywoodlife.com, was in town and didn’t want to miss out on all the fun. Just in case you were wondering who joined the terrific trio here’s the list: social swan and Vanity Fair scribe Amy Fine Collins , designer Stacey Bendet, Ogilvy Entertainment president Doug Scott, Maybelline’s Deborah Marquardt, ION Media Networks’ CEO Brandon Burgess, Razorfish VP of media Julie Weitzner, Charlie Corwin, founder of Original Media,  publicist Matt Hiltzik and Aly Racer, president on PMC.

4. Producer Freddie Gershorn.

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Hearst Opens App Lab

Hearst has opened a lab dedicated to developing apps on the 41st floor of Hearst Tower. The “Hearst App Lab” (let’s hope the developers are more creative than the name) area comes equipped with several high-tech features. There’s a wall of video screens that can be written on and used to display apps, a high definition camera that broadcasts video onto the wall, and furniture that can be altered easily, depending on how big the crowd is.

Adweek reports that Hearst App Lab is expected to draw plenty of people through its doors:

David Carey, president of Hearst Magazines, said the idea was to have a place where employees can learn about the tablet market, develop apps, and brainstorm ideas with advertisers and ad buyers. Hearst will also use it to test its apps with focus.

Sounds like a smart idea. As apps become more valuable to publishers, we can expect these type of areas to increase.

Tom Brokaw, Trudie Styler, Joan Rivers & Happy Birthday, Jon Meacham!

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— DIANE CLEHANE

If you were wondering why the streets of midtown seemed a bit quiet today it was because everyone — well, almost everyone — was at Michael’s today. I could barely keep up as the A-listers filed in one after another (Tom Brokaw! Jon Meacham!) and random celebs (Trudie Styler, Joan Rivers) drifted by.

And to think I was worried I missed all the action when Gabriel Byrne and Chelsea Clinton made appearances last Thursday. If it’s Wednesday, you can pretty much always count on a head-spinning lunchtime scene at 55th and Fifth.

Here’s the rundown on today’s crowd:

1. Joan Rivers, presiding over a table full of folks including John Miller and some execs from WEtv. We’re guessing the group was feting Joan over the ratings success of the first season of her reality show, Mother Knows Best. (Glasses of white wine were being raised.) The compulsively watchable series starring Joan and Melissa Rivers chronicled the roller coaster ride of their mother-daughter relationship. When it wasn’t making me laugh out loud, it had me in tears. I should have expected as much since Joan put it all out there in A Piece of Work, the documentary which chronicled her fascinating life on and off stage.

Before she made her way to her table, I grabbed her for a chat and asked if she’d attended the royal wedding, since she’s been a guest of Prince Charles at many a dinner party at Highgrove. “I didn’t go,” she told me. “I’m a friend of Camilla‘s and none of her friends were invited.” Even so, she gave the wedding party high marks in the fashion department. (Much to their relief, I’m sure.) “Everybody looked fabulous!”

2. Stephen Swid with two gents that looked like they stepped right out of the pages of a Judith Krantz novel

3. Trudie Styler and two scholarly looking gents. (One was toting a folder from a school whose name we just couldn’t make out from afar) I’m thinking the fellows were from the Child Mind Institute at Hunter College where Trudie gave a well-received talk yesterday on her own childhood struggles with ADHD and dyslexia. Thanks to my pal blogger Beth Arky for giving me the heads up on this one.

4. Sony Television head Steve Mosko and Jerry Stiller (Yes, Ben‘s dad.)

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Kathie Lee Gifford, Marlo Thomas And The Best Seller Brigade

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— DIANE CLEHANE

The joint was jumping when I arrived for my weekly lunch at Michael’s today. Between the bestselling authors, media mavens, and the social swans of the Upper East Side, there was a real buzz in the room — or was it just all that pesky pollen from the azaleas on every table?

I was joined today by jewelry designer and all around renaissance woman Carol Brodie. I’ve known Carol since her days at Harry Winston when she managed to get every A-lister you could possibly name to show up at the Academy Awards dripping in the iconic house’s diamonds. In 2009, Carol launched her own fine jewelry collection, Rarities, on HSN and has become the shopping network’s number one resource for fine gems. With prices ranging from $59.90 up to $10,000 for one of a kind pieces, that’s a lot of bling! It’s amazing to learn just how much people pony up sitting at home watching in their pajamas. She’s also launching a collection of watches next month.

Carol has become something of an overnight success in the digital world, since her mantra is ”click and order” over “bricks and mortar.” As a completely digital brand, she has garnered plenty of attention for her social media prowess and recently spoke at the Fashion 140 conference at Lincoln Center along with fellow Twitter fanatics Robert Verdi and Elle’s Joe Zee. Besides the “priceless” exposure she gets on HSN (her next appearance is scheduled for May 20, when the network celebrates ‘Brazilian Day’), Carol stays in constant contact with her customers through Facebook and tweets up to the minute on virtually everything she is doing, wearing and selling. (She, of course, tweeted our lunch.)

“Social media is the ‘Main Street’ of my brand,” she told me. “I want to talk directly to my customers, and they want to talk directly to me.” Carol is also planning to do a lot more talking with an upcoming book and television show in development (“a cross between Antique Roadshow and Pawn Brokers“) that she’s working on with a former Oprah producer. She kind of makes you feel guilty about all those hours spent watching Bravo instead of designing your website, doesn’t she?

Here’s the rundown on today’s crowd:

1. Sam Haskell, author (Promises I Made My Mother) and former head of William Morris’ worldwide television division, with his wife and daughter — both named Mary. The group was  joined by Kathie Lee Gifford, who I grabbed for a brief chat. When I asked how her Mother’s Day was, she said, “It will be better tonight — Cody is coming home from college!”

2. Former HarperCollins head Jane Friedman, now CEO and co-founder of Open Road with uber ad man Richard Kirshenbaum and Jeffrey Sharp, president and co-founder of Open Road.

3. Diane Sokolov

4. Charlie Schuler

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Food Network Magazine Earns Top Spot on Adweek’s Hot List

The 31st annual Adweek Hot List is out this week, and grabbing the top spot is Food Network Magazine. Adweek also names Marie Claire’Joanna Coles as Editor of The Year, and unsurprisingly honors David Carey as Publisher of The Year. But back to the Hot List. As you can see from the top five, Hearst is really sticking it to Conde Nast. At least according to Adweek:

  1. Food Network Magazine
  2. Marie Claire
  3. Elle Decor
  4. Wired
  5. GQ

While being number one doesn’t mean that much, it’s certainly nice for the magazine to be recognized for its achievements. Though the way Adweek did it was sort of odd:

This is one case when Hearst’s lower-brow attitude—combined with its strategy of partnering with established personalities and platforms – has turned into a winning recipe.

Talk about a back-handed compliment. That’s like telling your friend “I like those jeans! They’re a lot less ugly than the ones you usually wear.”

Hearst Magazines Promotes Jack Rohan

Jack Rohan Jr., who has been with Hearst Corporation in some capcity since 1980, has been promoted to Senior Vice President, Finance, for Hearst Magazines. Rohan most recently served as Vice President, Group Controller for the company’s magazine division.

At his new position, which is effective immediately, Rohan will take on more financial planning responsibilities, none larger than making sure the Hachette magazines get smoothly integrated into the Hearst Magazine structure.

David Carey had this to say about Rohan:

Jack has been an integral part of the corporate team here at Hearst for more than 30 years and I’m thrilled to be able to recognize his hard work and dedication with this promotion. As we move into the next phase of our expansion, his role will be an important one.

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