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After “many months” of development, Jossip founder David Haislaib has launched his fourth blog (Jossip, Queerty, Mollygood) in a seemingly tricky media vertical, that is, what he calls the “black-interest” one. It’s called Stereohyped. (Bossip was already taken.)

The tagline:

“Once you blog black, you never go back.”

With Barack Obama‘s 2008 run just about hitting full steam, the blog is certainly timely, though not perfectly timed, since the additional tweaking caused Stereohyped to miss the window on the Imus story.

Haislaib’s explanatory memo:

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