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Posts Tagged ‘David Kaplan’

TheWrap’s Daniel Frankel Segues to PaidContent.org

It took some time, but PaidContent.org has finally found someone to step into the slot previously occupied by Andrew Wallenstein. Starting January 9, Daniel Frankel—formerly of TheWrap and Variety (pictured)—will take over as west coast based senior editor. His last day at TheWrap was December 30.

“PaidContent has been trying to establish a west coast operation for a while,” Frankel tells FishbowlLA via telephone. “We had some talks last spring and then continued talking. PaidContent also lost David Kaplan, so I will be doing some coverage of New York advertising and publishing as well.”

Frankel, who will be home-based, is familiar with that territory from his days with Adweek. He comes to PaidContent after a long stint at TheWrap as news editor and senior writer. After being laid off at Variety the same day as Mike Speier, Frankel began freelancing for the latter at TheWrap in May of 2009 and joined the website’s staff in October of that same year.

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Magazine Industry Recovery May Already Be Over

Magazines, unlike newspapers, have been holding on to their ad revenue, for the most part. Things even started to get better. But there are signs that the “recovery” may be losing steam, when we were just starting to get used to it.

David Kaplan at paidContent reports:

[A]n advertising pullback has caused women’s magazine publisher Meredith Corp to experience a slight decline…

Specifically, the Local Media Group gained 5 percent—though that was significantly lower than the 16 percent bounce the segment got a year ago as the magazine industry emerged from the recession.

Here are the National Media Group’s numbers:

—Operating profit was $48 million, compared to $51 million in the year-ago period.
—Total revenues were $270 million, compared to $285 million.
—Advertising revenues were $122 million, compared to $137 million.
—Operating expenses declined 5 percent.

Kaplan points out that the 16 percent bounce a year ago may have been so high because magazines were benefiting from “pent up demand after two years of downward spending trends.” Nonetheless, the shrinking gains may be a sign that the recovery of the magazine industry is losing steam.

NBCU Turns To Twitter To Boost Local Appeal With The 20

As their merger with Comcast looms, NBCU continues to concentrate on local initiatives within some of the country’s major markets.  Paidcontent.org’s David Kaplan writes that NBCU local will introduce a Twitter-based TV program called The 20 which will showcase tweets from 20 major influencers in each of NBCU’s ten markets with a local television station.  NBCU aims to appeal to audiences by providing “local celebrity” Twitter users with a broad platform to discuss local issues including culture, politics, sports as well as dining and fashion preferences.

The 20 will debut in January in New York, San Diego, and Washington, D.C. and will launch in NBCU’s seven other markets throughout the year.  Each city’s exclusive list of 20 Twitter stars will change as an individual’s notoriety rises and falls. The program will appear on broadcast, on-air segments and packages, and across additional NBC local media platforms including city-specific web pages.