We were so disappointed to hear we missed Alec Baldwin by a day. A little birdie told me Manhattan’s most famous newlywed was in an extremely good mood yesterday as he dined with a mystery gal with a British accent (Attention Andrea Peyser!). Here’s another tasty tidbit about the 30 Rock star: He is apparently not done with Twitter as he tweeted about the dessert sent to him by Michael’s GM Steve Millington congratulating him on his headline-making nuputials. I just thought you’d like to know.
Now, on to today’s crowd. This being the last few weeks before everyone takes off for their cottages in the Hamptons and family compounds in Maine, Michael’s was chock full of A-listers, including Barbara Walters, Arianna Huffington and a squadron of social types. I was joined today by Marianne Howatson and Kendell Cronstrom and we had plenty to talk about. I’ve known Mariane since her days at Conde Nast where she was publisher of Travel & Leisure and Self. She then went on to be group publisher of Gruner+Jahr. These days, she is CEO and publication director of three gorgeous shelter books: Connecticut Cottages & Gardens, Hamptons Cottages & Gardens and the company’s newest edition, New York Cottages & Gardens which launched in March.
Marianne bought the books in 2009 because she says, “I was in love with the magazines.” And, it seems, she’s not alone. “Every house I go into in the Hamptons, the magazine is right there on the table. It’s wonderful to see.” The appeal of the books lies in their “sense of place” and the feeling of “intimacy” that connects the reader to its design-focused content, explained Marianne. The books’ affluent, passionate readers with a median household income of $880,000 and the company’s event-driven marketing efforts have made it the advertising vehicle for luxe lifestyle brands, like Hermes, Scalamandre, ligne roset and roche bobois. NYC &G, with Kendell at the helm, has been so well received that Marianne decided to up the print run by 25 percent, increase the frequency from five to six times a year, and sell the book on the newsstand for $5.95. In the era of the $12 print subscription, Marianne’s asking price of $99.95 for all three titles is truly a vote of confidence for the future.
It’s clear that Marianne has set the bar high on all fronts. This year, the stellar roster of events the company has sponsored is truly impressive. In Connecticut, its Innovation in Design Awards have been recognizing the area’s leading architects and designers for six years. The magazine also sponsored the Red Cross Ball and created Pink Aid, a brilliant initiative to raise money for breast cancer awareness in partnership with Mitchell’s of Westport. The luncheon features a collection of pink chairs artfully adorned by a host of designers which line the front row at a fashion show of a top designer. Guests pay $1,000 to sit in the chairs and afterwards they are available for sale. Last year’s event raised $330,000 for area hospitals. This year’s event is scheduled for October 4 and will feature a Ralph Lauren fashion show. CTC&G Editor D.J. Carey has also redesigned the book’s logo for September which, explains Marianne, will “open up” the cover, giving it an airy, more modern feel.