Last night, we dispatched the male contingent of the FishbowlNY team to what was, without a doubt, the premiere men’s fashion destination of the evening (or even, dare we say, the week): GQ‘s Signature Style event at Saks Fifth Avenue.
The event, packed to the brim with hip and up-and-coming designers for in the men’s fashion world, served multiple purposes: It served to direct some dollars toward the Hendrick-Martin institute, an organization that works with GLBTQ youth; it aimed to promote a few talented, young designers; and — perhaps most importantly for our purposes — it set out to connect the venerable Gentlemen’s Quarterly to a compelling but sometimes elusive demographic.
“We want to connect with young people,” the evening’s host, GQ style editor Adam Rapoport, told us as the evening was getting underway. GQ is not content to be your older brother’s bathroom reader, he explained (though not exactly in those words.)
“It’s a great opportunity to promote these young designers and show that we have on eye on what’s going on in this area of men’s fashion,” he added.
More from the event, including pictures, after the jump.