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Posts Tagged ‘Deborah Grubman’

Lesley Stahl, Cynthia McFadden & Lindsay Lohan’s Interior Decorator

1003_mockup.gifEven the arctic temperatures couldn’t keep the faithful away from Michael’s today. The scene at 55th and Fifth was, although celebrity-free (unless you count a cast member from “The Real Housewives of New York City) even wilder than usual. The media mavens (Lesley Stahl, Cynthia McFadden), magazine power gals and honchos (Anne Fulenwider, Connie Anne Phillips, Jack Kliger) and fashionistas (Fern Mallis, Mickey Ateyeh) must have had plenty to talk about because at one point the decibel level hit its tipping point and I could barely hear the folks I was with and believe me, they were worth a listen.

I was joined today by Deacon Webster and Frances Webster, co-founders of Walrus, a multi-disciplinary creative agency, and they have quite a story to tell. If you want a laugh, check out the talking Walrus that touts the agency’s work on the company’s website. Hilarious. The husband and wife team, who first worked together at Mad Dogs & Englishmen, founded their award-winning (Ad Age’s 2012 Northeast Small Agency of the Year) in 2005 and, says Frances, have seen their business grow an astounding 300 percent in the last three years. Our mutual pal, PR veteran Diana Biederman, who is currently consulting for The Humane Society of New York, brought us all together and we had a lively lunch dishing about the ad biz. Deacon is the agency’s chief creative officer and Frances handles the business side as managing director. Their yin-yang skill sets keep things humming at work — and at home. The Brooklyn-based couple gave up trying to keep work talk out of their after hours conversations (“We quickly realized that was impossible,” says Frances) but did decide that having their desks facing each other in the middle of their open floor plan office was a little too much togetherness. They now keep their distance on opposite ends of the office and everything is going swimingly.

I’ll say. Having started their agency with the “21 Club,” Emergen-C,  Grand Marnier, CWX and The Economist as clients when the principals at Mad Dogs & Englishmen decided to close up shop and passed the business on to them (“We went to them and asked if they’d mind if we took the business with us and they were okay with it,” explained Frances), the Websters now boast a roster that includes Amazon Kindle, Bazooka Brands and Bloomberg Businessweek as well as hotter-than-hot Rent the Runway and came up with a funny and effective photobomb video campaign to tout to the fashion site’s growing wardrobing capabilities. They’re also the team that AMC tapped a few years ago to develop a brand strategy for “The Walking Dead” and we all know how that turned out.

Deacon Webster, Diane Clehane and Frances Webster

These days, the Walrus team is busy touting the preventative properties of Emergen-C on social media and in the digital realm and is promoting the message that the cold medicine isn’t just for when the flu strikes but rather a wondrous preventative elixir that is best taken daily (they’ve taken the brand from 5,000 to 531,000 likes on Facebook and counting). They are also working on attracting younger moguls, hedgies and the like to Bloomberg’s Businessweek. “We’re telling younger people that the magazine has really changed.” The good news is, says Deacon, since changing to the weekly delivery system that subscribers get along with their daily newspapers, the magazine is getting a lot more attention from subscribers and “there hasn’t been a lot of newsstand drop off. If people read three issues in a row, they’re hooked.” Their mission now: to find different venues for digital sampling for the consumer and keep the buzz going over their eyebrow-raising covers.

You can check out Walrus’ witty, out of the box thinking on Friday in The New York Times and The Wall Street Journal with their full page ads for Smith & Wollensky which explain why scoring an internship at Smith & Wollensky is better than landing one at Goldman Sachs, Lazard and Morgan Stanley. The ads explain, among other things, that “Lazard might know a thing or two about capital markets, but when it comes to creamed spinach they might as well be Lehman Brothers.” Got your attention, didn’t it?

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s EIC Bonnie Fuller and publisher Carlos Lamadrid with Penske Media’s vice chairman Gerry Byrne hosting Real Housewife of New York City’s  Aviva Drescher, Sirius XM’s Serena Kodila, Island Def Jam Music Group’s Laura Swanson, Comcast’s Julian Broadsky, Activate’s Michele Anderson and Matrix’s Patrick O’Keefe.

2.  Fern Mallis and Mickey Ateyeh

3. ‘Mayor’ Joe Armstrong and David Zinczenko. One of today’s hot topics among the regulars was “When is Dave going to announce his next move?”  Plenty of folks stopped by Table 3 to inquire. Our lips are sealed …

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Lunch: Charlie Rose, Fern Mallis & Tina Brown

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— DIANE CLEHANE

Forget about the summer doldrums: Even though the sun’s not shining today, Michael’s was hot, hot, hot and so jam-packed I could barely get a bite in edgewise as I tried to keep up with the air-kissing action in the dining room. Despite the dreadful weather (and its dampening effect on rental prices in the Hamptons — we can’t relate but maybe we can score a bargain for August), the usual suspects were on the scene and downright chipper to mix and mingle with fellow media mavens.

I was thrilled to be lunching with my good pals Lisa Silhanek (who knows everyone) and IMG’s Fern Mallis who, when she’s not running New York Fashion Week, moonlights as a guest judge on Bravo’s The Fashion Show with Isaac Mizrahi. We were joined by two charming and enterprising entrepreneurs, Fermin Perez and Carlos Lorenzo of Global Events, a worldwide event production company. The guys are producing the Spanish Mile in SoHo tomorrow night, where 1500 fashionistas are expected to tour all the Spanish-themed and owned businesses in the neighborhood. Fern is acting as ‘ambassador’ for the evening’s festivities. Where does she find the time?

I just had to ask Fern how her fledgling career as a reality show star was going. “It’s been great,” she says. Incidentally, Fern wears her own clothes on the show (seems she’s been getting emails from fans inquiring about her wardrobe). On Friday, Fern and the gang will be shooting the second to last episode at Cipriani downtown, where six finalists will stage a runway show before a full house (word is those plucky Housewives from New Jersey and New York will be there). Then, America will have 24 hours to vote on a winner, who’ll be announced on the season finale next month. Stay tuned!

Here’s the rundown on today’s crowd:

1. Charlie Rose and pals

2. Jim Wiatt

3. Town & Country’s Pamela Fiori with a striking silver-haired gal and a gent who looked so familiar, but we just couldn’t place him…

4. Cosmo editrix Kate White (Long time no see!) with Linda Fairstein, who arrived sporting ‘Cy Vance for DA’ buttons on both lapels of her jacket. Linda (who hates Kindle, by the way — “I’m an old fashioned book person”) tells all about what it takes to churn out a book a year (she’s written 11!) and how the Internet is marketing Mecca for aspiring writers everywhere in the latest installment of mediabistro.com’s So What Do You Do? series.

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Lunch: Joy Behar, Star Jones & Another Sarah Palin Doppelganger

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— DIANE CLEHANE

What recession? The joint was jumping at Michael’s today. Media mavens, television types and fashionistas were still trying to digest the week’s head spinning events but, in true New York style, weren’t letting a worldwide tanking economy get in the way of a good time. There was plenty of buzz about last night’s debate — a few folks in the dining room today watched the whole thing go down at Denise Rich‘s house. The verdict: Obama won and will win.

The ‘other side of the aisle’ was more than represented when Loreal Sherman, Michael’s tireless and terrific maitre d’, launched into a dead-on imitation of Gov. Sarah Palin for departing diners Joy Behar and CNN’s Jon Klein. Ducking inside the coat closet after donning some clear square framed glasses and using the door as her debate podium, Loreal had the gathering crowd in stitches as she improvised a performance of Palin’s indelible one-liners from her debate with Joe Biden last week. Afterwards, when I told her I marveled at her ability to do spontaneous stand-up, Loreal confessed she’s a professionally trained performer who once sang at Carnegie Hall. Memo to Tina Fey: You can’t be everywhere, so if you’re ever in need of a stand-in (who even looks like you!) Loreal is your girl. You know where to find her.

Here’s the rundown on today’s crowd:

1. Star Jones, who called minutes before noon after “a really important meeting” for a table for herself and her entourage. The mood was pretty upbeat (we overheard Star cracking some Sarah Palin jokes) and there was wine all around. When I asked the usually chatty Star about what she was dishing about with her pals, she slipped on her shades and said, “Business, Business,” before sauntering out with nary a look in Joy Behar’s direction.

2. CBS spinmeister Gil Schwartz (who is always smart enough to make his reservation for Wednesday!) with Madison Square Garden’s human resource honcho John D. Moran.

3. ‘Mayor’ Joe Armstrong sporting his Obama button — and talking (what else?) politics — with Cynthia Brill and major democratic booster Maureen White.

4. New York’s First Lady Michelle Paterson with Alexa Eaton and Debbie Bancroft. Word is Mrs. Paterson is “not pleased” with New York magazine’s cover story on her husband. Well, we’ll say this, the cover line “David Paterson Didn’t Ask For This” was perfect.

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Lunch: Captain Picard, I Presume?

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— DIANE CLEHANE

Between the heinous weather that has us nursing what must be walking pneumonia, a deadly dull award season (Does anybody really care about the Oscars without the parties?) and some mind-numbingly bad television we’ve been forced to endure (What the hell happened to Nip/Tuck?), we were yearning for some excitement today at 55th & Fifth. Alas, there was nary a bold-face name in sight. Except for a delightfully random celebrity sighting — Patrick Stewart, looking quite collegiate in a grey crewneck sweater — we loved you in A Christmas Carol! — things were pretty much business as usual in the dining room. The staff, though, was abuzz that none other than Captain Picard had landed in the dining room.

Here’s the rundown on today’s crowd:

1. Showtime’s Stu Zakim hosting his “bi-monthly guy’s lunch.” In attendance: ABC’s Jeff Schneider, recruiter Arnie Huberman, SIRIUS’ Patrick Riley and Portfolio‘s Jeff Bercovici. I congratulated Jeff on tapping into the zeitgeist in yesterday’s Mixed Media column where he reported on the tipping point that seems to indicate some — but clearly not all — in the media seem to be having a (slight) attack of conscience when it comes to reporting 24/7 on the sad spectacle of Britney Spears’ alleged mental illness. Jeff emailed the editors of the celebrity weeklies to weigh in on the subject but only People‘s managing editor Larry Hackett responded. Larrys take: the whole thing has Day of The Locust feel to it, but in the unlikely event the media did back off, it’s “presumptuous” to assume the fallen pop star would finally start to get well. I agree. (Full disclosure: I am a People contributor). Interestingly, there’s also a piece in today’s USA Today that reports — duh! — “Britney’s collapse: Media not helping.” The collective sense among journos that cover celebrities and the business of celebrity that this story is going to end badly is palpable. The question is: how will those that have been the beneficiaries of the Britney media bonanza cover the final chapter of this tale? Us Weekly reported last month that AP has already written Spears’ obit. Remember when Princess Diana died and George Clooney held a press conference to blame the tabloid media for her death? Is there anyone besides Heidi Klum, who has said that Brit can come and live with her and Seal until she gets her life together, that can actually do anything to alter Spears’ collision course with tabloid infamy before its too late? George, are you busy?

2. Producer Jon Hart, who predicts a “low key” Oscars on Sunday, with two business-types we didn’t recognize …

3. Katherine Oliver celebrating her birthday with a table full of pals including Lisa Dallos and Chris Taylor.

4. Gerald Schoenfeld & Candia Fisher.

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