Like watching The New York Times’ videos? Well good news for all you cheapskates out there: It’s now free to do so. Videos viewed on NYTimes.com, NYTimes.com/video, the paper’s mobile site and apps, will no longer count toward the 10 article per month limit enforced on non-subscribers.

The move is part of a bigger plan to push video, said Denise Warren, executive vice president of the Times’ digital products and services group. “As we continue to tell stories through video and increase our offerings, we want to ensure NYTimes.com users can watch and explore our video content with ease,” explained Warren in a statement.

The Times’ live and on-demand videos are separated into several categories, Latest News, Style, Arts, Business, Opinion, Sports, Science, News/Times Cast, World, U.S. and Editor’s Choice.

The execs at The New York Times are apparently high on one day providing a cheaper subscription. The latest big name to tout the idea was Paul Smurl, vice president of NYTimes.com paid products.

Journalism.UK reports that Smurl told those gathered at the Digital Media Europe conference that the cheaper version could be priced as little as $10 or less. ”One of the things we are interested in is an entry-level product, as we’ve only penetrated a portion of users,” explained Smurl.

This is the second time we’ve heard about this low-priced version of the Times. In February, Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, broached the subject by claiming that the company is testing a cheaper version.

The only catch to this Low! Low! Low! discount price? It wouldn’t be the full Times. It’d be scaled down to several sections, like Theater and Home & Garden. You know, the sections no one reads. Kidding! There is no word on what sections the less expensive Times would include.

The New York Times, figuring that NYTimes.com wasn’t annoying readers enough, has launched a new interactive ad format. The system, called “Unveil,” is just that: When you drag your mouse across an ad, it changes to reveal a different image underneath. Fun!

The first advertiser taking advantage of Unveil is Sun Products. For its Wisk Deep Clean, each time you go over the ad with your cursor, an animated black light shows stains on a shirt that weren’t there before.

Denise Warren, NYTimes.com’s general manager, called Unveil an innovative way to “connect our advertisers with our highly engaged readers.” You’ll most likely describe Unveil as “Irritating distractions, dammit.”

As the search for the almighty dollar continues, word is that the New York Times is currently testing out new products, and one of those is an edition that would target college students.

Forbes reports that Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, admitted the paper is currently measuring “the potential for an entry-level product.”

A spokesperson then confirmed that to Forbes:

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Rebecca Howard has been named general manager of video production for the New York Times; a new role at the company. Howard comes to the Times from AOL Huffington Post Media Group, where she served as head of video development since 2010.

“Video journalism is an essential and growing component of our news report,” said Jill Abramson, executive editor of the Times, in a statement. “We will rely heavily on Rebecca’s experience in creating engaging and quality content as we expand our excellent video offerings.”

Howard’s appointment is effective February 18. She will report to Abramson and Denise Warren, general manager of NYTimes.com and senior vice president and chief advertising officer of The New York Times Media Group.

The New York Times has launched an HTML 5 web app (app.nytimes.com) for the iPad. The app is available to subscribers and organizes content in four ways: Times Wire, a live feed of the latest news and media; All Sections, which is pretty self-explanatory; Trending, a collection of the hottest Times articles on Twitter; and Today’s Paper, an assortment of the day’s offerings, just like they appear in print.

By providing a way to get the Times on the iPad other than the Times’ app, it’s worth wondering if this is step one in the paper’s plan to abandon its iOS app completely. The Times has to pay Apple a whopping 30 percent of its app earnings for using Apple’s subscription service, so directing readers to a web app would cut that cost out.

Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, said in a statement that “We are working constantly to develop new products that distribute our content in innovative ways, and this web-based app is just one example of that.”

We’ll see if it’s also an example of the Times dodging Apple’s fees.

The New York Times has given its video homepage — nytimes.com/video — a facelift. The new look features a larger player and easier navigation.

The player sits in the middle of the page and all videos are found above that. The videos are now grouped into 11 subjects, including News/TimesCast, Editor’s Choice, World, U.S., Business, Science, Opinion, Arts, Style, Sports and Latest News.

“As more and more readers rely on video as a source for news, we are confident this new experience will deliver the best of The Times’s video with its clean design, easy-to-use navigation and larger format,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com. “With this enhanced product, our viewers can thoroughly engage with our videos, explore our vast archives and perhaps discover content they were not expecting to find. It’s just another way for our audience to experience our journalism.”

The updated video page is available across all digital formats.

The search for the new CEO of The New York Times Company has begun. Bloomberg reports that the Times has hired Spencer Stuart — a recruiting firm that his been used by companies such as AOL and Hewlett-Packard — to find the replacement for Janet Robinson.

The early word is that the lucky person won’t come from inside the Times, which is bad news for Chief Advertising Officer Denise Warren and Times Media Group’s President and General Manager, Scott Heekin-Canedy.

If you’re wondering why we say the new CEO will be “lucky,” you obviously haven’t been paying attention to The Sweet Life O’ Robinson.

Marc Frons has been named The New York Times Company’s Chief Information Officer. Frons had been the Times’ Chief Technology Officer since 2006. Prior to that he was Chief Technology Officer of Dow Jones for two years.

Frons is also the founder of SmartMoney.com, which he started in 1995, after leaving his post as Senior Editor at Businessweek.

Frons will report to James Follo, the Times Company’s Senior Vice President and Chief Financial Officer, and Denise Warren, Chief Advertising Officer and General Manager, NYTimes.com.

In advance of its introduction of a pay wall on its Web site next year, The New York Times has restructured the jobs of a handful of executives today. These vice presidents, which include Paul Smurl, Eliot Pierce and Nick Ascheim, will oversee the creation and implementation of the Times metered pay wall model, set to debut in 2011.

Smurl, currently a VP of advertising, has been appointed to the newly created position of VP of NYTimes.com paid products. Pierce, VP of operations and strategy for NYTimes.com, has been named VP of advertising and digital strategy, business development and ad operations. And Ascheim, who’s currently the VP of product management for NYTimes.com is taking on the few role of VP of new ventures for the Web site. All three will be reporting to Denise Warren, senior VP and chief advertising officer of The New York Times Media Group and general manager of the NYTimes.com.

In addition, Ira Silberstein, who currently overseeing classifieds, is being named VP of product management and classifieds for NYTimes.com and VP of digital production for the site Rob Larson is becoming VP of search products.

Full release, explaining what all these new titles actually mean, after the jump

Previously: NYTimes.com Pay Wall: Media CEOs, Editors And Bloggers Weigh In

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