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Posts Tagged ‘digital media’

Bring Your Voice to The Root

The RootRiding high on the groundswell of pride and honor felt among most members of the black community during President Obama’s 2008 election, Harvard professor Henry Louis Gates, Jr. and Donald Graham, chairman of The Washington Post, partnered to launch The Root, an online publication covering the nation’s biggest news stories — with an African-American angle.

How does The Root stand out from Huffington Post Black Voices, The Grio and other sites with a similar mission? “We try to differentiate ourselves in the quality of the writing and reporting and in taking perceived wisdom about race and racism and factors that affect the black community and challenging them,” said Lauren Williams, deputy editor. “One of the things that we are noted for is just having really smart content.”

Whether you’re looking to write a reported piece or a personal essay, The Root welcomes submissions from contributors — in fact, half of the site’s content is freelance-written. For pitching etiquette and editor’s contact info, read How To Pitch: The Root.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

5 Digital Skills Every Journalist Should Have

multimedia skills“[Journalists] are increasingly being required to take away from time doing actual reporting to do a million other things,” said Menachem Wecker, education reporter for U.S. News & World Report. Which is why, if you want to succeed in the world of new media, having certain digital skills is a requirement. In the latest Mediabistro feature, seasoned journos tell which skills are the most important for journos to have, and give tips on how to boost your social media presence and resume. Below, an excerpt:

1. Social Media Management

Once you’ve written the perfect post, monitor how well it does through platforms like Chartbeat and Google Analytics. Find out how many shares you’re getting through Facebook posts or whether Twitter fans are actually reading your stories or just retweeting them. Then, take it a step further and promote your stories during the times of day when your audience is the largest. Tweetdeck will let you “future post” updates, as will other apps like Twuffer or twitmessenger. Now that social media is no longer just a fad, your goal should be to familiarize yourself with any and all platforms that will bolster the efficacy of your accounts.

For the full list, read 5 Digital Skills Every Journalist Should Have. [subscription required]

The Fiscal Times: ‘We are always looking for new writers’

The Fiscal Times launched in March 2010 and quickly established itself among the ranks of pubs that cover politics, policy, economics and business. With a global readership similar to that of The Economist, Financial Times and Businessweek, landing a byline at the site means your words will reach everyone from Washington policymakers and corporate execs to college students and retirees.

TFT was named “Best New Site of 2011″ by minOnline, and its contributors include former staffers from The Washington Post, The New York Times and The Wall Street Journal. Freelancers, however, should not be daunted: “We’re always looking for new writers,” said senior editor Blaire Briody. Editors are on the lookout for stories that add value: “We are very interested in profiles of controversial political figures and business leaders, as well as counterintuitive pieces and data-driven analyses of government reports,” said Briody.

For more info, read How To Pitch: The Fiscal Times. [subscription required]

The 50 Most Successful Digital Media Companies in the United States

The last in lists: paidContent has come out with its 50 Most Successful Digital media companies in the United States. The top three are really no surprises: #1 is Google, followed by Yahoo (whose sites get a staggering 630 million unique visitors a month!) and Apple.

Then the results get a litle more interesting. For example, Zynga, whose lineup of social games—including CityVille, FarmVille and FrontierVille, makes more digital media money ($850 million!) than Amazon ($600 million), Groupon ($480 million), and the New York Times ($390 million). Note this is just digital revenue we’re talking about here, but seriously. Are those games even fun?

Another surprise on the list: Ancestry.com. Apparently “more than one million people pay as much as $159 a year to access Ancestry’s archive of digitized historical records, which they typically use to build family trees.”

Guess we have a lot of time on our hands.

What’s Next For Digital Publishing

mbcircus1.jpgThis morning, PCMag.com executive editor Dan Costa hosted a panel at Mediabistro Circus where he discussed the future of digital journalism with Anil Dash from Six Apart, Blurb founder Eileen Gittins and Rob Samuels, the director of mobile product development for the The New York Times.

Costa opened the discussion with a story about a freelance writer who pitched him recently. The writer said his rate was 15 cents per word. Is this this future of journalism?

Both Dash and Gittins agreed that measuring the rate a writer is paid based on number of words is outdated. Today, it’s all about being entrepreneurial, creating a brand and building a following. “If you can go to Dan and show that you have 10,000 avid followers, your rate per word will go up,” Gittins said.

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