QuinStreet, a vertical marketing and online media firm, has purchased select media assets from Ziff Davis Enterprises. The transaction included the acquisition of eWeek.com, CIOInsight.com, Baseline.com, ChannelInsider.com and WebBuyersGuide.com among other assets.
The goal of the deal was to add additional technology media brands to QuinStreet’s online portfolio, expand the company’s reach into mobile marketing, and further develop relationships within the B2B technology space in addition to adding a roster of writers from the sites purchased.
“Ziff Davis Enterprise has a rich history in the B2B technology media and marketing space and is synonymous with quality and client service. This acquisition expands QuinStreet’s ability to service our B2B technology clients at scale, with high-quality, targeted, measurable marketing results,” said Doug Valenti, QuinStreet CEO.
Of note, in 2009, QuinStreet purchased Internet.com from mediabistro.com’s parent company WebMediaBrands.