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Posts Tagged ‘Du Jour’

Elle Adds Website Editor

Elle has named Amina Akhtar Executive Editor of Elle.com, according to WWD. Akhtar succeeds Keith Pollock, who left Elle to join Du Jour, a luxury publication from Jason Binn.

Akhtar has been in the fashion writing business for more than a decade. She was most recently Fashion Director for FashionETC.com, but prior to that she held positions at NYMag.com, Style.com and NYTimes.com.

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Jason Binn’s Du Jour Adds Editorial, Sales Staffers

Du Jour, the magazine from Jason Binn intended for the .003 percenters of the world, has started to hire the necessary staff to publish a title that will probably annoy anyone who doesn’t swim around in gold coins.

Keith Pollock and Nicole Vecchiarelli will be Co-Editors-in-Chief. Pollock was most recently with Elle.com and Vecchiarelli comes to Du Jour from InStyle magazine, where she worked as a Senior Editor.

Alan Katz will also join Du Jour as its Chief Revenue Officer. Katz is a veteran of the publishing world, having worked at New York, Vanity Fair, Interview and more. Katz comes to the magazine from Direct Brands. Cynthia Lewis, the title’s new Vice President of Sales, will work closely with Katz. She most recently founded Create Lucrative Relationships.

Finally, Max McDonnell will serve as Du Jour’s Associate Vice President of Product Development. McDonnell was formerly CEO Lonnymag.com, an online shelter publication.

Rich People Get Another Magazine

We thought Bloomberg Pursuits was a bit out of touch with its focus on extravagance, but Du Jour, a new print and digital publication from Jason Binn, is way more ridiculous sounding. But maybe that’s because we don’t fit the magazine’s demographic.

According to The New York Times, a Du Jour reader has a net worth of $5 million, an average income of over $250,000 and typically spends over $100,000 on offline luxury purchases, like King Size Snickers and rechargeable batteries.

Du Jour, a quarterly publication, is expected to launch in the fall and be sent to about 235,000 subscribers. The digital edition — which takes advantage of a partnership with Gilt Groupe — will allow readers to purchase items featured inside directly from the issue.

“We have three million fully engaged Gilt members,” Binn told the Times. “These are real shoppers spending hundreds of millions of dollars.”

Good luck with your life, fake shoppers of the world.