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Posts Tagged ‘Ebony.com’

Ebony.com Editors Want Thought-Provoking Stories on Black Culture

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Ebony.com is so much more than just a spinoff of its print counterpart. The site is an entity in and of itself, filled with original articles on everything from food and fashion to nightlife and news.

The site’s content is 95 percent freelance written, and editors say they’re especially in need of strong op-ed writers with stellar reporting skills to match. So where should a freelancer begin? “News and Views” is a good place to start:

[It] is the most heavily pitched part of the site, and editors work hard to represent black lifestyle in its entirety, both here in the States and abroad. They want layered conversation about the wide swath of topics that go along with that, including race, social justice and all of the -isms. “We’re unabashed about our pro-gay, pro-woman, pro-healthy black people stance. That’s where we are. That doesn’t mean if you’re a black Republican or a self-defined conservative that there’s no place for you here. There absolutely is,” [Kierna Mayo, editorial director] added. “Just have a salient argument and make it timely.”

To hear more about Ebony.com, including the No. 1 mistake to avoid when pitching, read: How To Pitch: Ebony.com

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Ebony.com’s Kierna Mayo on Digital vs. Print

kierna-mayo_articleKierna Mayo has been in the business of reinvention for well over a decade. After co-founding Honey magazine back in the ’90s, which struck a chord with a lot of young, hip-hop-loving African-American women, she hopped from one major mag to the next, until setting her sights on all things digital.

Today, Mayo is the editorial director of Ebony.com, a site that “felt and operated more like an afterthought as opposed to a key component of the editorial output of [Ebony],” said Mayo. Now, thanks to an eye-catching redesign, headed up by Mayo and her team, Ebony.com’s traffic has increased by over 500 percent.

As part of the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo discusses how she became known as the go-to girl for reinvention and what skills she transferred from print magazines to digital:

Creating and re-imagining websites seems to have become a sweet spot for you. What sensibilities did you bring over from magazines to the online world?
I brought my entire skill set, including my intuitive sense about audience and visual impact. Those are very important magazine skills when you’re a packager — someone in charge of cover lines or selecting the strongest image. I did have to unlearn this notion of a three-month window to create, develop and refine. The three-month window can become a three-minute window online. I often encourage peers who’ve made careers in the print world not to be intimidated by the crossover to digital. I feel like I deal in the alternate universe with magazine purists on one side who are conditioned to holding their bylines in their hand as opposed to clicking on them.

To hear more from Mayo, including how she handles Internet trolls and her thoughts on aggregated content, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com?