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Posts Tagged ‘Ebony’

Ebony.com Is 95 Percent Freelance-Written

ebonydotcom.jpgAny freelancer worth his or her salt will tell you that earning an editor’s trust is half the battle. So, the best way to get your hands on a meaty feature could be to start off small with an FOB piece here, or in the case of Ebony.com, a sticky, tweetable Web story there.

“We want everything,”  said editorial director Keirna Mayo. “We want great ideas. We want people to be thinking about black lifestyle in a very nuanced way. We’re looking for the unique take, the unique angle, and the strong writer.”

And it would be in your best interest to keep those pitches polished.  “I think a lot of people think you can take shortcuts online just because things are abbreviated. Well, you can some places,” Mayo said, “but you can’t here.”

For more information on what to pitch, read How to Pitch: Ebony.com [subscription required]

Ebony.com Wants Your Pitches

ebonydotcom.jpgAny freelancer worth his or her salt will tell you that earning an editor’s trust is half the battle. So, the best way to get your hands on a meaty feature could be to start off small with an FOB piece here, or in the case of Ebony.com, a sticky, tweetable Web story there.

“We want everything,”  said editorial director Keirna Mayo. “We want great ideas. We want people to be thinking about black lifestyle in a very nuanced way. We’re looking for the unique take, the unique angle, and the strong writer.”

And it would be in your best interest to keep those pitches polished.  “I think a lot of people think you can take shortcuts online just because things are abbreviated. Well, you can some places,” Mayo said, “but you can’t here.”

For more information on what to pitch, read How to Pitch: Ebony.com [subscription required]

Michelle Obama Graces Cover of Ebony

Michelle Obama is featured on the cover of the May Ebony, and of course she looks fabulous. Inside the issue, The Huffington Post reports that the First Lady talks to Amy DuBois, Ebony’s Editor-in-Chief, about how she maintains a level head with her crazy life.

Also, since May 13 is Mother’s Day (mark your calendar now!), Mrs. Obama even discusses the ways the family celebrates the holiday and how important her mother is to her. “Anytime I need to go and plop on her couch and just talk, she’s always there,” she told Ebony.

The May issue of Ebony hits newsstands April 17.

Ebony Unveils New Website

Today, Ebony magazine launched a new website redesigned by creative agency Code and Theory.

In addition to a new look, Ebony.com has a number of new content categories including “Careers & Finance,” “Love & Sex,” “Entertainment & Culture,” “Wellness & Empowerment,” “Life” and “Style.” The “Speak” video roundtable series covers conversations by bloggers and thinkers on topics relevant to the African-American community. There’s a Twitter-powered “Discuss” vertical and the “Introducing” section highlights underexposed Black talent in the world of music, art and fashion.

“The relaunch and redesign of Ebony.com represents a true extension of our brand,” said Amy DuBois Barnett, editor-in-chief. “It provides a platform to showcase our cutting-edge content while complementing the classic appeal of the magazine. Most important, the new website is intrinsic to our identity as a leading and passionate voice for the African-American community.”

Ebony Nabs Style Director from Essence

Marielle Bobo has been named Ebony magazine’s new Style Director. Bobo most recently worked as Senior Fashion Editor for Essence, and previously held positions at Vanity FairAllure, WWD, and OK!.

“As Ebony’s emphasis on fashion and beauty continues to grow, we are thrilled to welcome our new Style Director,” said Amy DuBois Barnett, Editor-in-Chief of the magazine. ”Bobo’s years of expertise and her breadth of connections will surely help us as we take Ebony to the next level.”

J.P. Morgan Chase Buys ‘Substantial’ Stake in Ebony, Jet Publisher

J.P. Morgan Chase has purchased a large stake in Johnson Publishing, the company that published Ebony and Jet. Johnson Publishing’s CEO Desiree Rogers wouldn’t comment on how much Chase has invested; only describing it as “substantial.”

Rogers told Crain’s that Chase supports Johnson Publishing’s mission, which includes growing digitally (through partnerships with more vendors) and increasing marketing for Ebony and Jet.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. White House Adds New Position to Deal with Unfavorable Online Media, May 23
  2. People.com Editor Comes Out as Transgender, May 20
  3. Did Someone Pay for the Leaked Sarah Palin Twitter Story? May 24
  4. Women Like The Nook, Men, The iPad, May 23
  5. USA Network Takes Over Entire New Yorker Issue, May 23
  6. Fortune Magazine Honors the Most Powerful Women, May 25
  7. Every Ebony Issue from 1959 to 2008 Now Online, May 20
  8. Does Adweek Have a Problem with Female Editors? May 24
  9. Disney to Withdraw ‘Seal Team 6′ Trademark Applications, May 25
  10. 1050 ESPN’s Jared Max Opens Up on Being Gay, May 24

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Every Ebony Issue from 1959 to 2008 Now Online

Ad Age points out a fun way to waste away the few hours left before the weekend: Every issue of Ebony, from 1959 to 2008, is now available online. To the right is one from February 1970, featuring a stunning Diana Ross.

The magazine partnered with Google to launch the project. As you can tell, it’s a work in progress, as not every issue is available just yet.

Check out a collection of our favorite covers after the jump.

Read more

Ebony Adds Darhil Crooks As Creative Director

Darhil Crooks has been appointed as the new creative director of Ebony magazine.  Editor-in-chief Amy DuBois made the move official yesterday and is eager to add Crooks’s experience to the magazine:

Darhil’s singular creative vision for the Ebony brand and his tremendous background working at best-in-class magazines will be of great value as we usher in a new era at the publication.

Crooks’s  move to Ebony comes after spending over five years as art director at Esquire and previous career stops at Men’s Journal and Complex magazine.  At Ebony, Crooks will manage the art department and make key decisions on page design and layout.  He will begin work on Jan. 3.

Will Magic Johnson Buy Ebony And Jet Publisher?

Magic-Johnson-smiling.jpeg.jpg

Rumor of the day: Magic Johnson, retired NBA superstar and mogul is in talks to buy Johnson Publishing Co., producers of African-American magazines Jet and Ebony. There were whisperings last year that Ebony may have been up on the auction block (publisher Kenard Gibbs bowed out in 2008), but considering that Jet rolled out a new redesign just two weeks ago, Johnson is doing everything in its power to make their titles look salable.

This new rumor about Magic buying the paper can’t hurt (the company wouldn’t even need to change its name!): According to Bloomberg News, it’s Magic’s group that issued the statement “There’s no definitive agreement,” while Johnson CEO Linda Johnson Rice said she has never even had a discussion about Magic Johnson buying the publisher. Interesting power play…you’d think Johnson Publishing would be eager to see Magic’s name attached to its title.

Read More: Magic Johnson in Talks to Buy Publisher of Ebony, Jet Magazines

Previously: Is Ebony For Sale?, JET Magazine Rolls Out Redesign, Kenard Gibbs Out as Publisher of Ebony, Jet

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