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Posts Tagged ‘Ebony’

All Sections of Ebony are Open to Pitches

Historically, most journalists writing for Ebony have been black, but it’s not a requirement to score a byline. The pub has recently run stories by writers who aren’t black, and also hopes to reach beyond the black community by tackling key issues from a wide variety of viewpoints.

The magazine is enjoying the fruits of a well-executed redesign spearheaded by editor-in-chief Amy DuBois Barnett, who works with CEO Desiree Rogers and Chairman Linda Johnson Rice. Barnett told NPR she’s working to balance fashion, entertainment and news that is empowering “and also still very rooted in the coverage of social issues and political issues that Ebony has always done so well.”

Bonus? Over 50 percent of the pub is written by freelancers. Find out how you can win over the editors in How To Pitch: Ebony. [Mediabistro AvantGuild subscription required]

Terry Glover, Managing Editor of Ebony, Dies

Terry Glover, managing editor of Ebony, died on December 24 from colon cancer. She had been with the magazine since 2006, when she joined as a senior editor for Ebony.com. Glover was named managing editor in 2009.

“Terry was the heart and soul of the Ebony team,” said Amy DuBois Barnett, editor-in-chief of Ebony, in a statement. “She was one of the best editors I’ve ever worked with, and had a lovely kind demeanor and a fabulous sense of humor. The Ebony team will feel her absence every single day.”

Linda Johnson Rice, chairman and CEO of Johnson Publishing, added, “Terry touched many with her warm spirit and glowing smile during her six years with Johnson Publishing. Her contributions to Ebony were innumerable and her passion shone through in everything she did. Terry will be greatly missed.”

Ebony.com Is 95 Percent Freelance-Written

ebonydotcom.jpgAny freelancer worth his or her salt will tell you that earning an editor’s trust is half the battle. So, the best way to get your hands on a meaty feature could be to start off small with an FOB piece here, or in the case of Ebony.com, a sticky, tweetable Web story there.

“We want everything,”  said editorial director Keirna Mayo. “We want great ideas. We want people to be thinking about black lifestyle in a very nuanced way. We’re looking for the unique take, the unique angle, and the strong writer.”

And it would be in your best interest to keep those pitches polished.  “I think a lot of people think you can take shortcuts online just because things are abbreviated. Well, you can some places,” Mayo said, “but you can’t here.”

For more information on what to pitch, read How to Pitch: Ebony.com [subscription required]

Ebony.com Wants Your Pitches

ebonydotcom.jpgAny freelancer worth his or her salt will tell you that earning an editor’s trust is half the battle. So, the best way to get your hands on a meaty feature could be to start off small with an FOB piece here, or in the case of Ebony.com, a sticky, tweetable Web story there.

“We want everything,”  said editorial director Keirna Mayo. “We want great ideas. We want people to be thinking about black lifestyle in a very nuanced way. We’re looking for the unique take, the unique angle, and the strong writer.”

And it would be in your best interest to keep those pitches polished.  “I think a lot of people think you can take shortcuts online just because things are abbreviated. Well, you can some places,” Mayo said, “but you can’t here.”

For more information on what to pitch, read How to Pitch: Ebony.com [subscription required]

Michelle Obama Graces Cover of Ebony

Michelle Obama is featured on the cover of the May Ebony, and of course she looks fabulous. Inside the issue, The Huffington Post reports that the First Lady talks to Amy DuBois, Ebony’s Editor-in-Chief, about how she maintains a level head with her crazy life.

Also, since May 13 is Mother’s Day (mark your calendar now!), Mrs. Obama even discusses the ways the family celebrates the holiday and how important her mother is to her. “Anytime I need to go and plop on her couch and just talk, she’s always there,” she told Ebony.

The May issue of Ebony hits newsstands April 17.

Ebony Unveils New Website

Today, Ebony magazine launched a new website redesigned by creative agency Code and Theory.

In addition to a new look, Ebony.com has a number of new content categories including “Careers & Finance,” “Love & Sex,” “Entertainment & Culture,” “Wellness & Empowerment,” “Life” and “Style.” The “Speak” video roundtable series covers conversations by bloggers and thinkers on topics relevant to the African-American community. There’s a Twitter-powered “Discuss” vertical and the “Introducing” section highlights underexposed Black talent in the world of music, art and fashion.

“The relaunch and redesign of Ebony.com represents a true extension of our brand,” said Amy DuBois Barnett, editor-in-chief. “It provides a platform to showcase our cutting-edge content while complementing the classic appeal of the magazine. Most important, the new website is intrinsic to our identity as a leading and passionate voice for the African-American community.”

Ebony Nabs Style Director from Essence

Marielle Bobo has been named Ebony magazine’s new Style Director. Bobo most recently worked as Senior Fashion Editor for Essence, and previously held positions at Vanity FairAllure, WWD, and OK!.

“As Ebony’s emphasis on fashion and beauty continues to grow, we are thrilled to welcome our new Style Director,” said Amy DuBois Barnett, Editor-in-Chief of the magazine. ”Bobo’s years of expertise and her breadth of connections will surely help us as we take Ebony to the next level.”

J.P. Morgan Chase Buys ‘Substantial’ Stake in Ebony, Jet Publisher

J.P. Morgan Chase has purchased a large stake in Johnson Publishing, the company that published Ebony and Jet. Johnson Publishing’s CEO Desiree Rogers wouldn’t comment on how much Chase has invested; only describing it as “substantial.”

Rogers told Crain’s that Chase supports Johnson Publishing’s mission, which includes growing digitally (through partnerships with more vendors) and increasing marketing for Ebony and Jet.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. White House Adds New Position to Deal with Unfavorable Online Media, May 23
  2. People.com Editor Comes Out as Transgender, May 20
  3. Did Someone Pay for the Leaked Sarah Palin Twitter Story? May 24
  4. Women Like The Nook, Men, The iPad, May 23
  5. USA Network Takes Over Entire New Yorker Issue, May 23
  6. Fortune Magazine Honors the Most Powerful Women, May 25
  7. Every Ebony Issue from 1959 to 2008 Now Online, May 20
  8. Does Adweek Have a Problem with Female Editors? May 24
  9. Disney to Withdraw ‘Seal Team 6′ Trademark Applications, May 25
  10. 1050 ESPN’s Jared Max Opens Up on Being Gay, May 24

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Every Ebony Issue from 1959 to 2008 Now Online

Ad Age points out a fun way to waste away the few hours left before the weekend: Every issue of Ebony, from 1959 to 2008, is now available online. To the right is one from February 1970, featuring a stunning Diana Ross.

The magazine partnered with Google to launch the project. As you can tell, it’s a work in progress, as not every issue is available just yet.

Check out a collection of our favorite covers after the jump.

Read more

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