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Posts Tagged ‘Edmund Lee’

Michael Wolff: Time Inc. Brands Attractive to Buyers [Updated]

magazines_articleWriting in USA Today, Michael Wolffwho typically hates everything — finds a few things to love. Namely, Time Inc.’s magazines. He says that many of the company’s brands are attractive to buyers, who still see the value in print.

“While the huffers and puffers tell each other that digital media — with pitiful revenue and significant losses — is the future, print, even as a shadow of its former self, throws off major dough,” explains Wolff.

A snippet of which magazines would go where: Sunset and Southern Living to Meredith; InStyle to Hearst or Condé; Entertainment Weekly to The Hollywood Reporter; Sports Illustrated to ESPN; and Fortune to The Wall Street Journal. As for Time, Wolff claims that it “probably doesn’t have a happy fate.” People would end up a standalone business.

“Print is the hopeless past, but one left with enough cash flow to be somebody’s excellent future,” writes Wolff.

Update (9:38 am):
Edmund Lee, a media reporter for Bloomberg, tweeted the following in response to Wolff’s column: “@MichaelWolffNYC gets some facts wrong on @Time_Inc (PeopleMag had $636m in sales, not $1B) Casts doubt on other $.”

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Bloomberg Names New Media Reporter

Edmund Lee, a Digital Media Reporter for Ad Age for the past year, is moving on to Bloomberg News. Lee tweeted that at Bloomberg he will be covering News Corporation, Time Warner and Viacom. Prior to Ad Age, Lee wrote features for WWD.

According to Lee, he starts at Bloomberg in a “a few weeks.”

Time Inc. Execs Talk To Advertising Age

Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.

The interview is a good, quick read for the end of the day. However, we must warn you that when Rothenburg talks about Angry Birds, he fails to explain what you’re supposed to do when you get to level 9-7 and you have those stupid obese red birds and the pigs are all protected with those damn construction hats and no matter what strategy you take YOU CANNOT BEAT THE LEVEL AND IT DRIVES YOU CRAZY. Just in case you were wondering.