The New York Women in Communications held its annual Matrix Awards in April, and our MediaJobsDaily editor Vicki Salemi was on hand to chat with powerful women in media on their careers. Presenter Gloria Steinem remarked on the importance of female mentorship; honoree Eileen Naughton, vice president of sales at Google, revealed what makes an outstanding Googler; and Grammy winner and actress Queen Latifah, also honored that night, shared why she made the leap from performer to daytime host. Also doling out nuggets of advice: Today show co-hosts Kathie Lee Gifford and Hoda Kotb. Watch:
Posts Tagged ‘Eileen Naughton’
I was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.
Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”
Forgive us if you’ve heard this before, but… Rumors are circulating about who will be the next Time Inc. CEO. According to The New York Post, Jeff Bewkes — CEO of Time Warner — wants to find a replacement for Laura Lang before summer begins, and so some names have been floated:
- David Geithner, executive vice president and group president of the Style & Entertainment Group
- Howard Averill, executive vice president and CFO
- Todd Larsen, executive vice president and group president of the News & Sports Group
- Greg Coleman, a former AOL and HuffPost exec
- Eileen Naughton, VP of global sales at Google
Please bookmark this post so we don’t have to write a “Rumors of new Time Inc. CEO” post again in about a year.
Back in July, Time Warner’s Jeff Bewkes said that the new CEO of Time Inc. would be an outsider, and as time goes by, it looks like he’s keeping that promise. There is nothing concrete yet, but Adweek says that Bewkes is considering four people to take over the magazine powerhouse.
Let’s review the gossip. The first name being mentioned is Wenda Millard, Co-Owner, President, and CEO of MediaLink. Millard decided not to comment on the speculation, meaning people will only speculate more. Tom Freston is another candidate. But he runs Bono’s charity, and everyone knows you don’t walk away from Mr. Sunglasses, so Freston is probably a long shot. A third person being considered for Time Inc.’s CEO spot is Richard Zannino, a man who once ran Dow Jones & Company. He too shot down a request for comment by Adweek, so keep him in mind.