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Posts Tagged ‘Ellen Asmodeo-Giglio’

Wall Street Journal Beefs Up Sales Team

journal logo.pngCould the key to surviving this economic crisis be bigger and stronger ad sales teams?

The Wall Street Journal has become the latest media organization to expand its sales team, announcing yesterday that it had hired Sophie Raptis to be the new publisher of its glossy magazine WSJ.. The current publisher, Ellen Asmodeo-Giglio, has been moved into the position of vice president of sales for the Journal‘s Weekend Edition and Luxury groups, while Andrea Norlander, formerly the executive director of creative services for WSJ. was promoted to associate publisher of marketing for the magazine and Anthony Cenname was brought on as multimedia director for the Luxury group under Asmodeo-Giglio.

Michael Rooney, the Journal‘s chief revenue officer, emphasized the selling power of the new team. “These are proven advertising sales executives who continue to deliver substantial advertising revenue to this company, even in the current economy,” Rooney said in a press release yesterday. “Ellen has accomplished one of the most difficult assignments — to successfully launch and sell a luxury magazine in one of the most challenging markets since the Great Depression. Sophie brings two critically important experiences to her position — extensive experience in managing a glossy magazine that originates within a newspaper and understanding the global luxury and retail categories.”

When she joins WSJ. next month, Raptis will be reunited with a former colleague from Luxx, the glossy magazine of the Times of London. At Luxx, Raptis once worked with Tina Gaudoin, who is now the editor-in-chief of WSJ. Raptis is currently working for Times Media in London.

Another publication that is expanding its sales team is WWD, which recently brought on three new associate publishers to serve under Richard Beckman.

Full release after the jump

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Is the Future of Newspapers Glossy?

new_york_times_style.pngMeet Andrew Essex, during the nineties he was a hot, young, journalist thing with an impressive career trajectory until he ditched it all for a lucrative job in advertising. Is his path the way of newspapers in general? It certainly looks that way judging by all the newspaper glossies set to hit newsstands this fall. (The Observer calls them “very pretty publications…with heavy paper stock, big perfectly bound spines, and shiny pictures of spinnakers and gourmet chocolate.”)

Behold: The Wall Street Journal is launching WSJ; WaPo is delving into the fashion market with FW; the Los Angeles Times is reintroducing its magazine, and then there’s Manhattan. Why is an industry that is plummeting towards its doom focusing on the luxury market? According to Ellen Asmodeo-Giglio, the publisher of WSJ, “Our economy has grown so much through the luxury space that it just makes sense that there is more of a highlight on that sector in [publishing] as well.” And what price all this gloss? There is some concern that the line between advertising and editorial is being crossed, that the editor has merely become a well-connected affable businessman, and luxury advertisers will begin to dictate content. Not true! says Asmodeo-Giglio. However, as Andrew Essex points out, “The editor’s role…is to keep a book alive…It is not to massage semicolons. Now some people at ASME or Mr. Ross or Mr. Shawn may vomit at that statement, but it’s better than not having any book at all.”