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Posts Tagged ‘Eric Garland’

Digital Media Expert: ‘Netflix Deliberately Creating Customer Dissatisfaction’

CNET media columnist Greg Sandoval has a thought-provoking review of different theories being floated in the aftermath of Netflix’s highly contentious monthly subscription price hike.

Blogger Adam Knight points to a recent pull-back of Sony content from the service after online-view thresholds were breached. He says all those Netflix DVD renters who never make use of the streaming aspect of their membership are artificially inflating key measurement triggers, and need to be removed. But the best theory in Sandoval’s article comes from Big Champagne CEO Eric Garland:

Garland is convinced Netflix CEO Reed Hastings is trying to pressure the studios into licensing more streaming content… Forcing streaming fans to pay more will only ratchet up dissatisfaction while raising demand for better streaming content…

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Trying to Avoid Another Hurt Locker

Kathryn Bigelow‘s intense Iraq War drama The Hurt Locker may have won the Academy Award for Best Picture, but it also holds a less savory distinction. According to Eric Garland, CEO of Big Champagne Media Measurement, it stands as a nightmarish symbol of a lost battle with video piracy.

In an interview with CNET News media writer Greg Sandoval, Garland outlines how the potential value of The Hurt Locker was decimated by early availability online, and the knee-jerk reaction that initially followed:

I think it happened first with Hulu, when Fox got really unhappy and pulled [three seasons worth of episodes of the FX show It's Always Sunny in Philadelphia] out of the Hulu pool. But thankfully for the industry, something else has won out in terms of the strategic thinking about this. That is the greater fear won out: if we don’t start to change the way we distribute our content and if we don’t start to meet the consumers’ needs it doesn’t mean that distribution doesn’t change or that consumers needs aren’t meant. It means that someone else will drive that revolution and that’s worse.

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