The Wall Street Journal is reporting that BuzzFeed is adding a business section to its wide array of offerings. Ben Smith, editor-in-chief of the site, told the Journal that people love business content and are sharing it more than ever. Therefore, BuzzFeed wants a piece.

To run the new section, BuzzFeed has tapped media reporter veteran Peter Lauria.

Rumor has it BuzzFeed’s top dogs have already sent a memo out asking staffers to scour Reddit for business content to use. We kid! We kid!