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Posts Tagged ‘FishbowlNY.com’

Magazines Continue Their Inevitable Progression to Internet, Death

atissuebanner_615px.jpgPortfolio‘s dead and gone, but that doesn’t mean magazines will stop folding. (It means Conde Nast‘s collective head got a little closer to getting out of its you-know-where. Discuss.)

Onwards, to today’s depressing media news…

Trans World Publishing Inc.
shuttered Atlanta Woman due to “lack of sufficient marketing revenue from the Atlanta business community.” It’s all your fault, Hot-lanta.

Elsewhere, after 14 years as a print pub, @issue — the journal of business and design — becomes atissuejournal.com — the online journal of business and design. Editor Delphine Hirasuna emailed FishbowlNY.com the news earlier today.

The good news: We would venture to guess that both of these pubs lost considerably less than $100 million.

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Choire Sicha Happily Unaware of TheAwl.com’s Traffic

theawl04.22.09.jpgEarlier this week, Choire Sicha and Alex Balk launched TheAwl.com to mostly positive acclaim. Has the press’ lovefest led to strong traffic?

Sicha, for one, has no idea. “You know, I have actually *never looked* at our traffic,” he emailed FishbowlNY.com this morning. “I leave that in David Cho‘s capable hands; he’s our business guy, and that stuff is his problem. I am just trying to have a good time, and that itself is our stated goal.”

Given the site’s other stated goal of avoiding linkbait, we suspect traffic isn’t the most important metric but we asked Cho for his thoughts anyway:

Traffic may not be the most important metric, but it’s obviously one of the few base statistics that we have to gauge how people are responding to the site other than friends wishing us well and random strangers who that happen to email the notes@theawl line. That being said, two days of traffic is hardly a sample size from which we can draw any real judgments. Personally, I’ve been pleasantly surprised by the numbers — especially the repeat traffic we’ve seen — through the first couple of days, but, again, it’s nothing we can hang our hat on or extrapolate from yet.

He added that the goals of the site are “to secure funding and then eventually create a lean and cash positive business,” and that “none of us want to make a site that we’re not proud of, so it’s all about figuring out a way to effectively monetize the audience that they’re building.”

The “if you build it, they will come,” business model, anyone?