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Posts Tagged ‘Flex’

Shawn Perine Bulks Up to AMI Chief Content Director

ShawnPerineShawn Perine (pictured) published his first bodybuilding article in 1982 for his high school newspaper. He started freelancing for Flex magazine many years later, moved to Los Angeles in 2004 when he was promoted to senior writer and eventually shifted back to New York where, since 2011, he has served as editor-in-chief of Muscle & Fitness.

This month, as part of the latest shuffling of editorial ranks at AMI, Perine has ascended further. He is now chief content director for the company’s enthusiast brands Muscle & Fitness, Muscle & Fitness Hers and Flex.

“Shawn is one of the few people who has the gravitas to fill the void in the sport and industry that has existed since the passing of Joe Weider,” said AMI chairman, CEO and president David J. Pecker via statement to FishbowlNY.

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Flex Names New EIC

Robbie Durand has been named Editor-in-Chief of AMI’s Flex. Durand was most recently Senior Science Editor of Muscular Development magazine.

“Robbie’s impressive background speaks for itself and he’s a great addition to Flex,” said David Pecker, CEO of AMI. “Robbie has the right combination of a passion of bodybuilding and nutrition that is perfect for readers of FLEX magazine and those who log onto the web site.”

Durand’s new position is effective immediately.

AMI Chooses Seth Kelly To Bulk Up Editorial Staff At Muscle & Fitness

According to a company press release, CEO of American Media Inc., David Pecker, has chosen Seth Kelly as new editorial director of Muscle & Fitness, Flex, and Muscle & Fitness Hers.  Kelly also will serve as editor-in-chief of Muscle & Fitness while Allan Donnelley will remain in his role as editor-in-chief at the other two titles.

Pecker praised Kelly for his previous magazine experience and appears to be pretty jacked up to have Seth on board with Muscle & Fitness:

“Seth has been a valuable member of AMI’s team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine’s editor-in-chief.  We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with.”

Muscle & Fitness will be relocating their offices from California to Manhattan in January.

Playboy Strikes Deal With AMI

9d2d2009d7d44d03dAM5 playboy magazine April  2009.jpgTwo weeks ago, news leaked that Playboy Enterprises was in talks to sell their holdings to London Fog owner Iconix Brand Group Inc. Hugh Hefner‘s publishing empire’s stock has fallen drastically in the last five years, and the recent economic downturn dealt a major blow to the magazine industry, and drew speculation that Playboy was no longer a sustainable enterprise. (In September alone, Playboy‘s ad pages fell 35 percent.) Turns out, the rumors were only half right.

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Friday’s RTCA Dinner Wrap Up|Meredith Titles Show Ad Growth In July|Gawker’s Denton Says He’s Not Bored|NYT‘s Pogue Takes Heat For Speaker’s Fee|Dumenco Continues Anti-HuffPo Campaign

FishbowlDC: Coverage of the Radio & Television Correspondent’s Association Dinner, including reviews of keynote speaker John Hodgman.

minOnline: Four of the top five magazines showing ad sales growth in July are Meredith titles: Fitness, Family Circle, Ladies’ Home Journal and More. Flex rounded out the top five.

Washington Post: Howard Kurtz interviews Gawker‘s Nick Denton. “We don’t seek to do good,” Denton said. “We may inadvertently do good. We may inadvertently commit journalism. That is not the institutional intention.” Also, is he truly bored? Said Denton via Twitter: “No, just British. It’s an affect — and we’re born with it.”

NYTPicker: After all the Thomas Friedman dust-up you think he would have known better. New York Times columnist David Pogue is getting flack for receiving a speaker’s fee for speaking at the Consumer Electronics Association’s CEO Summit last week.

AdAge: Simon Dumenco has an idea for a college course inspired by The Huffington Post: “Building Value by Devaluing Content: How to Make Your Investors Rich By Being Cheap, Trashy and Parasitic.”