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Posts Tagged ‘Food Network Magazine’

Cover Battle: Maxim or Food Network Magazine

Welcome back to another edition of FishbowlNY’s Cover Battle. This week we have Maxim versus Food Network Magazine. For its latest cover, Maxim went with Alyssa Milano, who looks pretty damn good for 40 years old. There’s obviously some airbrushing and she’s wearing shorts that look like a grandpa’s underwear, but still. Milano looks nice.

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Freelancing 101 Online Boot Camp

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Food Network Magazine and HGTV Magazine Raise Rate Base

Food Network Magazine and HGTV Magazine are both raising their rate bases, proving once again that people love TV so much they’ll eat up whatever format it mutates into.

Food Network Magazine will jump to 1.55 million with the July/August 2013 issue, and next year will raise its rate base twice. The January/February issue will hit 1.6 million and the July/August issue will see another bump, up to 1.65 million. HGTV Magazine is boosting its base to 800,000 with the July/August 2013 issue and then again — to one million — with the January/February 2014 issue.

In a statement, Vicki WellingtonFood Network Magazine’s vice president, publisher and chief revenue officer, said, “Our growth has exceeded our most ambitious goals and aspirations.” Dan Fuchs, publisher and chief revenue officer of HGTV Magazine, said its increase was a “a testament to our unique home and lifestyle content mix.”

Guy Fieri merely sat back in his La-Z-Boy, cracked open a Bud Light Lime and whispered, “Excellent.”

Food Network Magazine to Raise Rate Base Twice in 2013

Things are going well for Food Network Magazine, so next year it will be raising its rate base twice. Beginning with the January/Feburary issue, the rate base will increase from 1.45 million to 1.5 million, and then get bumped up again to 1.55 million with the July/August 2013 issue.

“Our consistent growth demonstrates the strong consumer demand for this magazine, which is why we continue to be so successful,” said Vicki Wellington, vice president, publisher and chief revenue officer of Food Network Magazine. “This announcement today reflects the power of our brand and the confidence we have on all fronts moving forward.”

Next year’s jumps mark the eighth and ninth rate base increases since the magazine launched in 2009.

Get $1 Per Word And Up At Food Network Magazine

Want to see your byline next to those of Food Network stars? It is difficult, but not impossible.

Right now, about 5 to 10 percent of Food Network Magazine‘s content is freelance-generated, at most. ”We’re a hard pitch. I can probably count on one or two hands how many pitches we’ve accepted since we launched,” said deputy editor Tracy Saelinger. “That said, we welcome ideas from writers, but they just have to be newsy, quirky and fun. We get pitched lots of tired trends that feel like old news.”

For details on three freelancer-friendly sections, read How To Pitch: Food Network Magazine.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

The Adweek Hot List Winners: Magazines

(Via Adweek)

On Friday FishbowlNY gave you a preview of a few winners in the Adweek Hot List, but before that we offered up our predictions on which magazines were going to be victorious.

Now that all the Hot List winners have been announced, let’s take a look at who won and who we picked, to see if we can brag or never predict anything, ever again.

General Interest

FishbowlNY Pick: The New Yorker
The Winner: Time

Entertainment/Celebrity

FishbowlNY Pick: People
The Winner: People

Travel

FishbowlNY Pick: Travel + Leisure
The Winner: Departures

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Food Network Magazine to Raise Rate Base

Food Network Magazine has been having a nice summer. The magazine launched a slick new iPad app in early June, and the July issue boasted the most ad pages ever for the title. Now there’s even more good news, and it’s better than Guy Fieri finally calming the hell down: The magazine is going to increase its rate base starting with the January/February 2012 issue to 1.4 million, up from 1.3 million.

Vicki Wellington, Food Network Magazine’s Vice President, Publisher and Chief Revenue Officer, is obviously pleased. “Food Network Magazine has had a tremendous circulation growth story and continues to be the leader and authority for all things food and entertainment,” says Wellington. “Consumers have responded incredibly well to our lively, accessible approach, our stable of celebrity chefs, and they remain very engaged with the brand.”

This will mark the sixth rate increase since the magazine launched. Not bad.

July Food Network Magazine Features Most Ad Pages Ever

Somewhere, Rachael Ray is yelling “Yummo,” Ina Garten is laughing at her own bad joke, and Sandra Lee is wrapping her entire house in green cellophane. Why? Because they just got word that Food Network Magazine’s July issue was its biggest ever.

According to minonline, the issue features an amazing 115 ad pages, a 35 percent jump from the previous year. Vicki Wellington, Publisher of Food Network Magazine, explains that the ad boost is the result of a multi-pronged effort:

With a circulation rate base of 1.3 million, the magazine provides true 360-degree programs, developing customized ideas and executions that harness the power of a top cable network, a robust Web site and, of course, our pages.

For more, check minonline. The site has a full report on the top five monthly magazines for July.

Food Network Magazine Launches First iPad App

Just in time for barbecue season, Food Network Magazine has launched its first iPad app. The app – available for $3.99 in iTunes - aligns with the magazine’s June issue, which is focused on grilling.

Some features that come with the app include over 125 recipes, how-to videos and grilling trivia. Maile Carpenter, Food Network Magazine’s Editor-in-Chief, hopes that the app will take advantage of the iPad platform.

“The Food Network Magazine app has all of the energy of our pages, plus functionality that makes it even easier to shop for ingredients and make great food – and have fun doing it,” she said.

It’s a great idea for the magazine. The portability will make using it next to the grill effortless; much easier than looking at a recipe on an iPhone. If anyone is going to use the app at their barbecue, you should know that the FishbowlNY staff is great company. Just saying…

Stephen Bohlinger Named Associate Publisher at Food Network Magazine

Stephen Bohlinger has been named Associate Publisher at Food Network Magazine. Bohlinger was most recently Vice President, Publisher, for Cooking Light magazine, a position he held since 2008.

Beginning May 31st Bohlinger will report to Vicki Wellington, Vice President, Publisher, at Food Network Magazine, which is one of Hearst’s strongest titles.

Wellington thinks Bohlinger will only make the magazine stronger, adding, “Steve has an incredible depth of knowledge in the epicurean space. His leadership, relationships and strategic thinking will be a huge asset to our brand, and we are thrilled to have him join the team.”

Three Titles See a Positive March

Food Network Magazine, Elle Decor and Architectural Digest all saw an improvement in ad pages for this year’s March issues, MinOnline is reporting.

The first themed issue for Food Network Magazine – Italian cooking/recipes – saw an almost nine percent increase in ad pages from March 2010, according to Publisher Vicki Wellington. Elle Decor got an even bigger increase, up 37 percent, from 80 ad pages last year, to 110 for March of this year. But Architectural Digest – with new Editor-in-Chief Margaret Russell on board, was the biggest winner of the three – ad pages were up a staggering 80 percent from 50 in March 2010, to 90 this year.

Now those magazines only need to repeat that success for the rest of eternity.

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