We told you about WABC having another successful ratings period.
That’s not the case on East 42nd Street.
WPIX was handed a gift last summer when WNYW made abrupt changes. With Greg Kelly off the mornings, WPIX had a chance to make headway against its rival.
However, Channel 5 hit the “re-do” button last month putting Kelly back on Good Day New York. Not only did the show put a dent in any Channel 11 traction, it clipped NBC’s Today show for the February sweeps.
So with that backdrop, we explore WPIX’s efforts in the period.