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Posts Tagged ‘Garden & Gun’

Time Inc.’s New Lifestyle Group Editor: ‘It’s a Short Road From How to Clean a Shotgun to How to Bake a Cake’

(Via Adweek)

Sid Evans, the former Editor-in-Chief of Garden & Gun who joined Time Inc. in July, has always been on the more manly side of the magazine industry. Before joining Garden & Gun he worked at Field and Stream, so the guy knows a thing or two about putting masculine content into magazines.

However, at Time, he’s overseeing Cooking LightSouthern Living, Coastal LivingSunset and This Old House. Yes, plenty of dudes enjoy cooking and decorating tips, but you see what we’re saying here: The change has been abrupt. Like any talented editor though, Evans thinks of the change as a good thing, and in an interview with Adweek, he explained why.

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Everything You Always Wanted to Know About Garden & Gun *But Were Afraid to Ask

If you live on the Northeast, you may not know much about Garden & Gun, which won a National Magazine Award this year, after host Katie Couric declared it a favorite of hers at the ceremony. But according to a WWD profile, the bimonthly magazine  attracts a readership “so avid that many of them pay an extra $500 a year just to be a part of its ‘secret society.’” And this is what those members receive:

A weekend tote bag, a decal and, like an invitation to the lavish wedding of a distant but admired relative, the opportunity to spend another $5,000 to attend an annual weekend retreat with the magazine’s writers, editors and contributors at Blackberry Farm in Tennessee.

So, where do we sign up? And some other details: the magazine’s name comes from the old Garden & Gun nightclub in Charleston, SC, apparently the “Southern-style Studio 54.” “You knew it was the place to be without being able to pinpoint why,” said contributing editor Julia Reed. “The magazine captures that.”

So what exactly does the magazine cover? It attracts the sort of readers “who appreciate the perfect mint julep, a new pecan pie recipe, deer and duck hunting in Mississippi and reading lots and lots of dog stories.” Which, apparently, is a growing number of people, even well outside the South. “I can’t remember whether it was my wife or Karl Rove who told me about it first. Now there’s a sentence,” said ex-Newsweek editor and current Random House executive editor Jon Meacham.

National Magazine Awards Roundup: New York, National Geographic Among the Big Winners

Last night’s ASME National Magazine Awards had more than a few surprises. The evening began with a cocktail hour for a change, where FishbowlNY had drinks with Graydon Carter, Bethenny Frankel, David Copperfield, and other media celebrities milling around the red carpet. We caught up with a few nominees, such as the editor of Audobon magazine: “We’ve been nominated for 5 years,” he told us, “and we haven’t won once. I wasn’t going to attend, but then I thought, what if we win this year?”

They didn’t. Oh, well! Some other choice quotes: we heard from Bethenny Frankel that she always reads her magazine coverage in nail salons, because she is medicated on planes.

The evening began on a somber note, with Graydon Carter acknowledging the many journalists who had died or been detained while reporting in war areas, and presenting a slideshow of the work of Vanity Fair contributor Tim Hetherington, who died in Misrata, Libya.

But the mood lightened as the awards were announced. Some of the big winners of the night were New York Times Magazine, New York, and National Geographic, each taking home a couple of awards, with National Geographic jubilantly winning “Magazine of the Year.”

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