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Posts Tagged ‘Gib Gerard’

John Tesh Outlines His Plans for ‘Guerilla Television’

JohnTeshHeadshotThe models of success for John Tesh‘s fall 2014 return to syndicated TV include RightThisMinute and The Better Show. After a decade of co-hosting the Christian-themed radio program Intelligence for Your Life with wife Connie Sellecca and stepson Gib Gerard, Tesh is expanding to the airwaves in the fall.

The daily TV show, also titled Intelligence for Your Life, is being bankrolled via TeshMedia with a relatively miniscule budget of $5 million. Tesh told THR senior editor Alex Ben Block that he is targeting cities where his radio show is most popular:

To sell Intelligence, Tesh recruited former Paramount TV executive Mark Dvornik, who says it will debut this fall even if he can’t sign up affiliates in the biggest markets. Dvornik expects to be in 65 percent to 75 percent of U.S. TV homes – including those in Detroit, New Orleans and San Francisco – but probably not in New York or LA at launch. The show also will air in 110 smaller markets on The CW.

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John Tesh Returning to TV

And FishbowlLA thanks Tesh for opting to make his new project something other than a voyeuristic reality TV show about his day-to-day life with Connie Sellecca.

Tesh, who has found great success on radio and the Web with INTELLIGENCE for your life, is now finally expanding the brand to television this June. His advice on topics such as health, wellness, personal finance and relationships will be available in snippets as part of a half-hour syndicated offering of the same name. From today’s announcement:

“The greatest differentiating factor in this program is our local strategy,” says Tesh. “It’s designed for local viewers and advertisers and for the national brands that are interested in a locally-strategic advertising approach.”

“I spent 25 years in the local news world and am naturally very familiar with the needs of the local advertiser,” he adds. “We are implementing the rich content approach we’ve been using for the last 10 years on our radio program, to not only create useful ‘life coaching’ pieces for the viewer, but to also create unique, embedded-content pieces in which our advertisers can reside. This is a show that protects our local and national advertisers from the ‘DVR dilemma.’”

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