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Posts Tagged ‘Greg Braxton’

Magic Johnson Launching African-American Focused TV Channel

Throughout his NBA and business career, Magic Johnson has always aspired to achieve great things. So it’s only logical that he would choose to call his new TV channel Aspire.

Per an LA Times article this morning by Meg James and Greg Braxton, Johnson’s channel is the first of several planned by Comcast TV as part of the company’s recent agreement with the FCC and Department of Justice to diversify. Aspire will offer a 24-hour mix of inspirational, family-friendly movies, comedy, music and more. From the article:

“This is so exciting for me, I’m pinching myself,” Johnson said in a phone interview. “This is big for myself, for the African-American community and the African-American creative community. I wanted a vehicle to show positive images and to have stories written, produced and directed by African-Americans for our community. Aspire — that’s how I’ve been leading my life.”

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KNBC-TV is Now NBC4 Southern California

Although LA’s NBC affiliate did extremely well at this weekend’s Golden Mike Awards, sweeping the Division A newscast categories, it’s not quite as supreme in the local ratings books. Today, as part of some sweeping changes instituted by new president and general manager Steve Carlston, the channel has officially rebranded itself as NBC4 Southern California.

But that’s not all. Per a report in the LA Times by Greg Braxton, there’s also a fancy new $150,000 82-inch in-studio TV screen and other capital improvements:

The station is also beefing up its investigative unit, headed by reporters Joel Grover and Ana Garcia; replaced and upgraded 13 news vehicles in its fleet with HD design; and added two satellite trucks.

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Mark Burnett’s VIMBY Helps Launch McDonald’s TV

A lesser known piece of reality TV kingpin Mark Burnett‘s empire is the Van Nuys located VIMBY, which stands for Video In My BackYard. With local crews in about three dozen American cities, the company has provided customized video content for a whole range of clients including Macy’s, Mazda and Red Bull.

Now, together with LA’s ChannelPort Communications, KABC and BBC America, VIMBY is getting ready to turn on arguably its biggest showcase yet. Per an LA Times report by Joe Flint and Greg Braxton, the in-restaurant McDonald’s TV channel is being officially served up after beta runs in LA, San Diego and Las Vegas:

The McDonald’s channel is being rolled out slowly during the next few months and will soon be up in 800 McDonald’s restaurants in Southern and Central California…

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Michael Vick Gets His Own Reality Show

vick-chew-toy.jpg

Funny because Michael Vick has his own reality anyway – why not make it a show?

Philadelphia Eagles quarterback now ex-con and former dog fighter is reportedly going to have his own show on BET titled “The Michael Vick Project.”

LAT’s Greg Braxton‘s piece about the details is here.

So for those of you keeping score – checking out pop culture trends – dog fighting is the new sex tape.

Photo via www.officialvickdogchewtoy.com

LAT In 90 Seconds

34081401-03163543.jpgHot Network Mess: Reporter Greg Braxton describes how far BET has to go to undo its image as a bad-taste maker in the black community.

34080616-03155713.jpgWhat’s It Worth? Columnist Patrick Goldstein has a great piece today about the randomness of the price of anything these days (which you can read, for free, online). Apparently the writers’ strike has Goldstein in an economic existential crisis. It makes for a good read (again, for free).

smoore.jpegDo You Yahoo? The company that isn’t Google is busy plotting for world domination in its Santa Monica office. And Scott Moore, a senior vice president who is now in charge of all Southern California-based projects, is apparently the guy who is going to lead the attack. Except … wasn’t that what Lloyd Braun was supposed to do?

LAT In 90 Seconds

juliavvstrike.jpgOld Christine, New T-Shirt: From the blogs, Julia Louis-Dreyfus joined her writer hubby on the picket line. The New Adventures of Old Christine show-runner Kari Lizer said she shut down production on the show so the actress wouldn’t have to make any awkward moral choices — just bad wardrobe ones.

33646575.jpgLeave It To Beaver: The LAT seems tickled to find raunchy/violent rap stars showing off their “softer sides” for TV. Apparently Greg Braxton has forgotten that everyone from Salt-N-Pepa to Snoop Dogg is an entertainer. And entertainers are hell-bent on giving the audience what they want. The new faces of gansta thugs says way more about society than it does about Flavor Flav.

33648553.jpgToo Much Of A Good Thing: If you don’t feel like reading Patrick Goldstein’s column, we’ll summarize it for you: Too Much Money Going Into “Art House” Movies + Good Television = Bad Box Office Returns. You’re welcome.