New York magazine’s blogs — from Daily Intel to Vulture to Grub Street — represent an interesting mini-empire on the Web. Unlike the disparate sites owned by say, Dan Abrams or Nick Denton, you always know that the New York blogs are there to represent the print publication and sell subscriptions, even if their timely scoops and commentary often transcend that purpose.
But magazine’s entertainment blog, Vulture, has been gearing up for a massive revamp, which it is unveiling this week. The redesigned blog now includes new widgets to help you search, expanded coverage and highlights, under the leadership of recent hires Josh Wolk (formerly of Entertainment Weekly) and Claude Brodesser-Akner as entertainment editor and West Coast editor, respectively.
In addition, NYmag.com is looking towards doubling their first quarter profits from the same time last year. So while ad sales might be trickling back into print, there is still an argument to be made for keeping your Web sites timely and relevant. Hear that, Condé?
Full press release after the jump.