In the wake of the 2010 Hollywood film awards season’s dramatic impact on the box office performance of various contenders, there is renewed value for websites in having as much related ad space to sell as possible.

That’s not to say Kristopher Tapley, founder of InContention.com, is undeserving of today’s announcement of the relocation of his site within the infrastructure of HitFix.com. Rather, it’s just another reminder that from Labor Day to Oscar Day, for mainstream movie websites, it’s a buzz, buzz, buzz, buzz world. Per Tapley, the partnership was sparked at Telluride:

These negotiations began as a feeler email a few weeks back. Greg pitched me his full ideas before the Albert Nobbs screening in Telluride. Less than two weeks later and we’re facing the biggest change the site has ever seen. It’s dizzying, scary, exciting, all wrapped up into one. But I have the utmost faith in the HitFix team and infrastructure. We are in very good hands here.

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