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World Cup Shatters Facebook Engagement Records (LostRemote)
The World Cup set single-event Facebook engagement records within the tournament’s first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12-July 13, 350 million people generated 3 billion World Cup-related interactions. AllFacebook These numbers make the 2014 World Cup the most-talked-about sporting event in the social network’s history. The tournament’s final match, which resulted in 280 million interactions from 88 million users, was the top sporting event in Facebook’s history. Capital New York All told, 26.5 million people watched the match Sunday via either ABC or Univision, making it the most-watched men’s World Cup final ever. ABC drew an average of 17.3 million viewers according to Nielsen Fast National ratings, the best numbers ever for a World Cup final, and the third best for any World Cup game. The two games that beat it were U.S.-Portugal from earlier in this year’s tournament (18.2 million viewers), and the 1999 Women’s final between the U.S. and China (17.9 million viewers). Deadline Hollywood Both ABC/ESPN and Univision had their best World Cup ever this year, with ESPN/ABC up 39 percent in viewership over the 2010 World Cup and up 96 percent over the 2006 World Cup. Over the 64 games of this year’s tournament, Univision was up 34 percent from its total audience from 2010. Variety The combined 26.5 million for Germany’s 1-0 victory is a larger audience than the deciding game for the most recent World Series on Fox (19.2 million) and NBA Finals on ABC (18.0 million), and also tops the BCS Championship game in college football on ESPN in January (25.6 million).