Jon Friedman wants to know why Harper’s isn’t more widely read (notwithstanding Moe Tkacik). Is it because, as Friedman notes, “its covers have all the pizzazz of a form letter from the Internal Revenue Service.” Certainly an apt observation, though Drudge isn’t especially pretty to look at either and it seems to do okay. We think it’s worth pointing out that unlike, say, The New Yorker, Harper’s firewalls most of its content behind a subscription service, and even though we prefer to read long-form pieces in print online access has a way of putting you in the conversation. Not to mention, the Harper’s Index seems to us to be a blog just waiting to happen!
Of course, truth be told, we happen to subscribe to both the New Yorker and Harper’s and we rarely pick the latter up (though it does happen to be the publisher of two of our favorite magazine articles ever). So what gives other than the fact the Internet has killed our attention span?