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Posts Tagged ‘Health’

Earn up to $2 a Word at the Newly Revamped Woman’s Day

womans-day-january-2014Woman’s Day magazine has been around for 75 years, so naturally there have been some changes to the format, tone and style of the pub. But since its 2012 redesign, editors say the mag is more focused than ever on adding value to their readers’ lives — whether it be money-saving tips, recipes or health news.

The pub is ready for fresh new writers, and there are plenty of opportunities for freelancers (including contributing to Womansday.com). But remember, it’s important to do your homework before submitting a pitch:

Even with more than seven decades behind its title, this is not your nana’s Woman’s Day. It’s not even the Woman’s Day from five years ago. Freelancers interested in writing for the mag would do themselves a world of favors by getting acquainted with its post-redesign iteration. “A writer who wants to pitch us really needs to have read the past year of issues to know what we’ve covered. That requires a bit of research and knowledge,” says [executive editor Annemarie Conte], who encourages aspiring contributors to do a little legwork. “We’re in 90 percent of libraries in the country. You can find our back issues. There’s no excuse not to know the last 12 months of Woman’s Day.”

To hear more about how to get published in this mag, including editors’ contact info, read: How To Pitch: Woman’s Day.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Find Your Niche At This Science-Driven Beauty Site

YouBeautyYouBeauty.com is not your average beauty website. Yes, you’ll hear about the latest mascara, but you’ll also read about scientific studies and take quizzes straight from universities and research institutions.

Writers can land up to $1 a word here, provided they have strong writing and reporting chops. So how can a freelancer get a foot in the door? Writers should start by researching the site and then zeroing in on a niche:

With research and science at the core of YouBeauty’s content, high-quality reporting and writing is paramount. As such, editors generally work with writers who have previous experience covering topics on one of the site’s existing channels. “We really want people who specialize in their different segments because we get in depth,” said editor-in-chief Laura Kenney. “So it helps for someone to come in who has a [specialty] that they’re very confident in writing about and then pitching us in-depth stories for that vertical.”

To hear more advice on how to get published, including editors contact info, read: How To Pitch: YouBeauty.com.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Sally Preston, Others Dropped by Time Inc.

Some of the names of those who were let go by Time Inc. during amid its massive layoffs are starting to circulate. A quick rundown, via Adweek:

  • Sally Preston, publisher of Real Simple, is out. Preston had only been with Real Simple since 2011. Charlie Kammerer will succeed her.
  • Ellen Kunes, editor-in-chief of Health is out. Kunes had been with the brand since 2007. Clare McHugh, editor of All You, is taking over her responsibilities.
  • Erick Yates, ad director for Entertainment Weekly, is out.

Health Names Michelle Spinale Executive Marketing Director

Health has named Michelle Spinale executive marketing director. Formerly the senior vice president, marketing & promotions at 4KIDS ENTERTAINMENT, Spinale will be responsible for overseeing integrated marketing initiatives at Health. Prior, Spinale was the vice president, enterprise marketing solutions for NBC Universal and vice president, promotions & marketing for Turner Entertainment Networks.

“Michelle brings vast experience in creating big-picture marketing strategies across all media platforms,” said publisher Kevin White. “She is a proven creative force and will be a key asset to Health as we develop dynamic marketing programs and multiplatform initiatives in 2012 and beyond.”

Two Moves at Time’s Lifestyle Group

There were two moves announced today within Time Inc.’s Lifestyle Group: Renée Tulenko is now the Associate Publisher of All You and Lana LoRusso is now the Associate Publisher of Health. Tulenko was most recently Associate Publisher of Health, where she had worked since 2003, and LoRusso comes to Health from Shape, where she was Associate Publisher of Sales.

Tulenko will report to Suzanne Quint, Publisher of All You, beginning tomorrow. “We could not be more excited for Renée to use her passion and energy to help marketers capitalize on All You’s distinctly strong consumer connection across all of our platforms,” said Quint.

Likewise, LoRusso will report to Health’s Publisher, Kevin White. “Lana’s industry knowledge and expertise make her an ideal addition to Health as we continue to evolve the brand across all platforms,” said White.

Health Magazine Promotes Smartphone Use

With people using their smartphones more than ever, Health is looking to take advantage of that trend by incorporating Microsoft Tag technology into its May issue. Once readers download the Microsoft Tag app (it’s free, don’t worry), they can scan codes – or “tags” – within the pages of the magazine that bring additional editorial, sweepstakes and videos to their smartphones.

Dave Watt, Vice President and Publisher of Health, says that the interactive issue is a great way to get readers involved in the brand.

“We’re thrilled to offer readers access to exclusive editorial and advertiser content through the Microsoft Tag program. We’re seizing the opportunity to engage readers in an exciting way, further establishing the brand as a multi-platform resource for cutting edge health and wellness information.”

Chew on This: Health Seeks Senior Diet Editor

If healthy living is the name of your game, listen up. Health magazine is on the search for an experienced senior editor to oversee the magazine’s diet and weight-loss coverage. Could this be your chance to shine?

To land this coveted gig, you’ll need to be able to generate fresh ideas, spot diet and fitness trends and package reader-friendly content. You should have experience creating diet plans for a national consumer magazine, and ideally develop weight-loss features that are fun and compelling, as well as informational and accurate. Out-of-the-box thinkers are welcome, as you’ll also be creating special packages and working on brand extension projects.

To be considered, you should have previous editorial experience with a focus on diet and fitness. Those who can cultivate rich content; handle deadline pressures with grace; and manage a team of freelance writers are most desirable. Interested? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Apply This: Health Seeks New Senior Beauty and Fashion Editor

If your eyes light up at the thought of makeup spreads and fall fashion previews, listen up. Health is on the hunt for an experienced senior beauty and fashion editor, who can think out of the box and use his or her creativity to take the magazine to a new level.

You’ll get noticed if you have top-notch writing and editing skills, along with the ability to meet tight deadlines, turn copy around fast and drum up exciting new ideas at a moment’s notice. There will be a bit of research involved, as you’ll be responsible for in-depth beauty articles, four- to six-page spreads and more.

The ideal candidate will be able to deliver service-driven beauty articles with a fun, fresh voice. He or she should have great relationships with publicists and freelance writers, and be comfortable repping the mag at press events and previews. Think you have what it takes? Apply here.

Time Inc. Reuses Recipes But Cites Sources…Is It Plagiarism?

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Last week we reported how the trend of “reverse-publishing” was catching on at Meredith and Hearst, where the publishing companies were taking online recipes and putting them into “blogazine” format in print. Apparently, when Time Inc. tries something similar, its considered self-plagiarism, instead of just “crowdsourcing.”

Consider the recent New York Times article on Time’s Health, which re-used some of the recipes from the publisher’s other magazine, Real Simple. The same recipes were used, along with the original photography, although nutritional info was added. Health editor Ellen Kunes credited Real Simple as Health’s source, and said that the articles weren’t free, since they had to be retested and slightly altered to fit Health‘s standards. If the original source — again, managed by the same publisher — is cited, is this different than the content partnerships we see online, like those between Business Insider and Gawker?

Read More: For New and Healthy Recipes, a Magazine Turns to Leftovers — New York Times

Previously: “Reverse Publishing” Gains Traction at Meredith, Hearst

Industry Vet Stephanie Dolgoff Joins Health

Steph-June 09.jpgFormer Self magazine features director Stephanie Dolgoff has joined Health magazine as special projects director.

Dolgoff, the founder of the blog formerlyhot.com, joins the Time Inc. title with more than 20 years of industry experience, including stints at Glamour, Real Simple, Parenting and Cosmopolitan. A book based on her blog, Formerly Hot…Finally Content is due out this fall.

Full release after the jump

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