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Posts Tagged ‘Hearst Magazines Digital Media’

Lee Sosin Joins Hearst Magazines

Lee Sosin has been named Hearst Magazines Digital Media’s senior vice president. HMDM is comprised of 18 Hearst Magazines websites.

Sosin was most recently vice president, strategic solutions at Yahoo. Prior to that — from 2006 to 2011 — he served as director of development and then vice president of Time Inc. Studios.

“Enhancing our ability to execute deep digital content experiences together with our customers is the next step in our evolution,” said Troy Young, HMDM’s president, in a statement. “Lee has the creativity, talent and experience to create branded content that entertains our audience, delivers marketing results and builds our brands.”

Sosin begins June 9. He’ll report to Young.

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Hearst Names VP, National Sales and Key Accounts

hearst-magazine-logo-1Hearst has named Tom Kirwan vice president, national sales and key accounts, of Hearst Magazines Digital Media. In this new role, Kirwan will oversee the company’s top accounts. Hearst Magazines Digital Media includes 24 sites.

Kirwan comes to Hearst from People Digital, where he served as associate publisher, Style and Entertainment Group. Prior to that, Kirwan was national director, digital sales, for EW.com.

“Tom’s role mirrors what Hearst has done successfully for many years: organizing our sales and marketing talent in a way that’s seamless and easy for the advertising customer, allowing them to work efficiently and with maximum creativity to unlock potential and deliver results,” said Todd Haskell, senior vice president and chief revenue officer of Hearst Magazines Digital Media, in a statement.

Kirwan’s appointment is effective Decemeber 3.

Todd Haskell Joins Hearst Magazines

Todd Haskell is leaving The New York Times for Hearst Magazines, where he’ll serve as senior vice president, chief revenue officer of Hearst Magazines Digital Media. Haskell had been with the Times since 2004, most recently serving as group VP of advertising for NYTimes.com.

“Creating sophisticated digital campaigns for our clients is more complex, technical and consultative than ever before, and collaboration across teams is essential,” said Troy Young, president, Hearst Magazines Digital Media, in a statement. “I’m looking forward to partnering with Todd as we continue to evolve our portfolio and develop elegant solutions that resonate with users and drive business for marketers.”

Haskell begins at Hearst on September 3. He’ll report to Michael Clinton, president, marketing and publishing director of Hearst Magazines.

Mike Smith Leaves Forbes for Hearst Magazines

Mike Smith is joining Hearst Magazines Digital Media — a division of Hearst Magazines — as vice president, revenue platforms and operations, a new role at the company.

Smith joins Hearst from Forbes, where he had been since 2000. Smith most recently served as president of Forbes.com and chief digital officer of Forbes Media.

In related news, Mike Dushane — most recently VP of product development for CarandDriver.com — has been promoted to VP, product development at Hearst Magazines Digital Media.

“These are enormously talented digital veterans who will reshape how we work,” said Troy Young, president of the Hearst division, in a statement. “We’re redefining the way we look at technology, content development and operations and adopting a more collaborative approach.”

Troy Young Named President of Hearst Magazines Digital Media

Troy Young has been named president of Hearst Magazines Digital Media, a new role at the company. At Hearst, Young will be responsible for all Hearst Magazines online brands. For those digital properties, he’ll be tasked with increasing revenue and developing strategies and content. Young comes to the company from Say Media, where he served as president.

“Pure-play digital companies and agencies move at warp speed, and Troy has been an integral part of that landscape since its inception,” said Hearst Magazines president, David Carey. “He’s incredibly strategic and will bring the pulse of a startup to our world-class brands, focusing on content quality, velocity and accessibility on all platforms, as well as developing our video storytelling and creating new revenue streams.”

Young’s appointment is effective May 13.

[Image: Flickr/Say Media]

Hearst Partners with AOL’s Pictela for Bigger, Better Ads

Hearst Magazines Digital Media (HMDM) has adopted AOL’s Pictela ad platform. The platform will allow Hearst to use something called the “Portrait” ad unit, which is essentially a large format display ad. The ads will be used across Heart’s digital properties, including marieclaire.comcosmopolitan.com, esquire.com, goodhousekeeping.com, redbookmag.com and seventeen.com.

For AOL, this is a big moment. Until now, the only sites that have featured the Portrait system have been AOL brands. Getting a big publishing house like Hearst to adopt it is a big step forward to convincing other companies to adopt Pictela as well. Tim Armstrong, CEO of AOL, explained, “Brand advertisers now have an ad solution that allows them to leverage all their brand assets and really drive incredible consumer engagement.  It’s a critical step in the aesthetic revolution across the Web, providing the best online experiences for users, publishers and advertisers.”

Much like AOL, Hearst is excited for the possibilities. Kristine Welker, Chief Revenue Officer for HMDM, says, “Pictela continues to create high-quality, innovative ad solutions that drive measurable results, and we’re thrilled to be the first magazine company to offer these premium ad units.”

What does all this mean for readers?

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