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Posts Tagged ‘Hearst Publications’

“Reverse Publishing” Gains Traction at Meredith, Hearst

mixing_bowl.jpgReverse publishing, or the act of taking a Web property and turning it into a print publication, may seem counter-intuitive considering the past couple of years the industry’s had.

But Meredith Corp. and Hearst Publications both weathered the recession and drop in ad sales fairly well, and therefore make some of the best candidates for the experiment. According to MediaWeek, Hearst will be publishing a “bookazine” called Light & Delish, based on recipes from their foodie Web site Delish.com. Meanwhile, Meredith just released its second MixingBowl.com print magazine last week.

But with the relatively low costs of putting something online versus putting it in print (and considering that neither of these publications are relying heavily on advertisers, but are consumer-driven and crowdsourced), what’s the point of putting these food projects to print? Says Light & Delish project editor Susan Schulz:

“It’s a way to repackage content in a way that’s meaningful to the reader…We’re sitting on such great content. We’ve found success and repurposing it on the Web, and there are other ways to repurpose it. We’re always looking for revenue streams — and low-cost revenue streams.”

So before you submit your next recipe to your favorite cooking site remember: it just might end up as an ad-hoc profit-maker for a media company.

Read More: Hearst, Meredith Try Web-to-Print TitlesMediaweek

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Country Living Hires West Coast Manager

country-living-dec-05_cover.jpgHearst Corp. may not be having its annual Christmas gala for the second year in the row, but the company is still doing relatively well compared to the rest of the industry.

While layoffs plague rivals like Time Inc. and Condé Nast, Hearst is in the process of hiring and promoting staffers. Their latest move? Taking former Cooking Light manager and maternity leave sub at Marie Claire to head up its Pacific Northwest Manager position at Country Living.

Cooking Light is owned by a subsidiary of Time Inc., so Hearst’s (relative) job security must come as something of a relief to Griffis.

Full press release after the jump.

Related: Thinking Different Helps Hearst Survive

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Condé Nast’s Ad Pages Plummet

architecturalDigest_feb08_coverhighres.jpgIn case you were wondering why everyone is getting fired at Condé Nast and not Hearst Publications, here’s a hint: Yesterday we found out that the latter might have $1 bill in their bank account, while today we know that Si Newhouse‘s publications lost a combined 8,359 ad pages from their monthly magazines in 2009.

Read on for a break down of some of the numbers

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