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Posts Tagged ‘Hulu’

5 Things You Need to Know This Week: Qaddafi, Kardashian, Hulu, and Hair

In this week’s episode of the Internet’s most popular list-based news show dedicated to the media world, we discuss Col. Muammar Qaddafi‘s mastery of disguise, find out the value of a Hulu, and create VMA buzz with human hair.

Oh, and Touré takes over as host.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


5 Things You Need to Know This Week: Qaddafi, Kardashian, Hulu, and Hair

In this week’s episode of the Internet’s most popular list-based news show dedicated to the media world, we discuss Col. Muammar Qaddafi‘s mastery of disguise, find out the value of a Hulu, and create VMA buzz with human hair.

Oh, and Touré takes over as host.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


The Typo Files: Hulu’s Next Investment Should Be a Proofreader

The upside to being sick and bedridden is that I get to indulge in two of my favorite pastimes: Sleeping and television. When awake, Hulu.com is my new best friend, so I was disturbed this morning to find my friend was having trouble putting sentences together. A quick scan of the new featured show descriptions found the following:



Sure, typos happen. To everyone. But there’s a world of difference between a struggling blogger and multimillion dollar business. Hulu raked in $240 million last year. They can afford a proofreader.

Hulu Lays Claim to Serious Advertising Dollars

Hulu CEO Jason Kilar announced today that the site is projected to make more than $240 million in revenue in 2010. That’s more than double the profits Hulu made last year, indicating advertisers are warming to the web-based television experience.

And they should, because viewers are already there. While some networks have resisted allowing Hulu to run their content, they’re only hurting themselves. If it’s on TV, it can be found online — with or without a network’s permission. Hulu provides a viewing experience that is both legal and reliable, unlike the multitude of pirate websites, where quality can be poor and viruses can be lurking in downloads.

Still, the CEO may have oversold it just a bit. Take this passage from the LA Times:

Kilar noted that 352 advertisers pitched their products and services on Hulu during the last three months –- delivering 800 million streams in October alone. He also cited industry research that users had a higher recall of the ads they watched on Hulu than on traditional television.

People remember the ads better because Hulu has a smaller variety of ads in rotation. Any regular Hulu viewer can tell you that you tend to see the same damn ads over and over again. And repetition builds recall. It does not, however, make us want to purchase Geico insurance.

Conde Nast Strikes a Deal With Hulu

Vogue_TV_-_Watch4.44142844.jpgFinally! A sign that Conde Nast may have recognized the Internet as a tool for something other than generating subscriptions. MediaWeek is reporting that the web-challenged magazine powerhouse has inked a distribution deal with Hulu. According to the report “under the pact, Conde Nast will distribute its video on Hulu as well as its distribution partners like AOL, MSN, and Yahoo.”

Considering HULU is now the number two online video site behind YouTube (and arguably much easier to navigate) this could be a very smart move. It’ll interesting to see if they are able to make something smart out of it.

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