If Randall Rothenburg has a favorite Mother Goose nursery rhyme (what high level exec doesn’t?) we bet it’s “To Market,” which includes the line, “Home again, home again, jiggity-jig,” because Rothenburg is headed back to the Interactive Advertising Bureau (IAB).

Rothenburg joined Time Inc. in December, but he just announced his decision to leave Time and return to the IAB, his home – or home away from home – since 2007.

Rothenburg’s departure is just the latest drama to emerge from Time Inc. He was hired by Jack Griffin, who thought his expertise in the digital world would benefit Time and its many publications, but we’re sure he saw the writing on the wall when Griffin was fired, so leaving wasn’t that difficult of a decision.

In a memo circulated by Time, Rothenburg said, “I was attracted to Time Inc. by its fantastic brands and terrific people, and believe that the company is well positioned to take advantage of the digital revolution in media and marketing.”