TV Land, the cable channel that features a mix of classic programming with original shows, promoted two people executives today.
Kim Rosenblum has been named Executive VP, marketing and creative division. In 2008, Rosenblum was appointed to the newly-created position of TV Land senior vice president, marketing and creative.
She was instrumental in the recent double marketing campaign for “Hot in Cleveland” and “Retired at 35,” the largest marketing campaign in TV Land history.
“Kim’s strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network,” said Larry W. Jones, president, TV Land. “Advertisers and consumers will both benefit from Kim’s unique ability to filter the channel’s goals and to communicate messages effectively to our target audiences.”
Rosenblum joined parent company MTV Networks in 1993.