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Posts Tagged ‘James Bassil’

Help’s Audience Through its Quarter-Life Crisis

AskMen-articleThe male 20-somethings that visit are trying to figure out their lives, and the site is there to help them answer a lot of questions on their journey.

“We’ve got a fairly even split between single and married guys, but most of them are in some sort of transitional state,” said [publisher and editor-in-chief James] Bassil, referring to changes in careers or relationships, among others. The common factor is these men tend to be engaged with shaping and re-shaping their lives. They’re often looking for new perspectives and are open to a wide range of topics.

For freelancers, whom the magazine relies on for a whopping 80 percent of content, this means an open laboratory of topics and ideas to experiment with. The 15-year-old site is particularly eager for stories that deliver career and personal finance advice, cover the latest technologies and developments in health or identify emerging trends and brands in fashion. It’s not a bad idea to think #slatepitch when emailing the site, as Bassil appreciates counterintuitive takes that bring something new to readers.

For more, including ways to make your pitch stand out, read: How To Pitch:

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90 Percent of is Freelance-Written, which focuses on giving guys actionable advice on career, health, dating and more, is in the market for freelancers with expertise. So, if you can show off personal finance savvy or dieting know-how to the editors, you could be landing assignments in no time.

“Our typical user is a guy in his late 20s, who is well out of college and may be getting his footing in his career, but is very much in an evolution phase in his life,” said editor-in-chief James Bassil. “He’s open to improvement, honest with himself about what he wants to do and is open to change. In presenting content, we want to egg readers on and motivate them to get through those changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away.”

Got a great idea for the site? Find more pitching guidelines and editors’ contact info in How To Pitch: [subscription required]